[social-media-wg] SoMe Strategy Document

Adebunmi AKINBO akinbo.adebunmi at gmail.com
Mon Jun 11 08:18:25 UTC 2018


Looking forward to it too!
- Akinbo.

On Fri, 8 Jun 2018, 5:38 pm Susannah Gray, <susannah.gray at gmail.com> wrote:

> Hi,
>
> Thanks for your note - I look forward to seeing how we can leverage
> Instagram/graphics more then!
>
> Susannah
>
> On 05/06/2018 18:21, Adebunmi AKINBO wrote:
>
> Susannah,
> Great remark. However, I want to correct a notion on our work with
> Instagram. A lot can be passed across considering that everyone gets to use
> the website.
>
> Am into graphics and a lot of us needs to understand that our greatest
> assets online is the Instagram.
>
> One the graphics points to the content, we are home and dry. Members of
> the team can easily adapt and transfer to adoptive regional platform or
> channels.
>
> Regards.
>
> On Mon, 4 Jun 2018, 8:33 pm Susannah Gray, <susannah.gray at gmail.com>
> wrote:
>
>> Hi John,
>>
>> Thank you for sending this. A couple of comments below:
>>
>> On 03/06/2018 10:23, John Laprise wrote:
>>
>> At Large SoMe Strategy
>>
>>
>>
>> Distributed ALAC Social Media (SoMe) Strategy
>>
>> Purpose: To enhance global engagement with At Large and build awareness
>>
>> - Who do we want to engage with us - our fellow At Large colleagues,
>> other SO/ACs, general Internet community and/or the general public?
>>
>> I believe we should have different strategies and approaches depending on
>> who we are communicating with and why and this should be the first thing we
>> document so we are all on the same page about what we're trying to achieve
>> (happy to put together a few ideas and circulate if you like).
>>
>> For example, if we want to get more people involved, the messages and
>> possibly the platforms should be very different than if we want to get
>> current At-Large members to comment on an ICANN document or plan for
>> upcoming sessions at an ICANN meeting.
>>
>> Constraints: Global, disparate, multilingual user base with issues of
>> regional import arising
>>
>> Primary Media: Twitter, Facebook, LinkedIn, Instagram
>>
>> - As others have pointed out, the 'big four' only work in certain regions
>> and for certain demographics. Russia/China have their own social networks
>> and anyone under 25 is probably not on any of these except Instagram
>> (which, in my possibly Luddite-like view, is not going to be of much use to
>> us as our content and focus are not very photogenic). I think it may be a
>> good idea to have each RALO put forth the networks that work for them.
>>
>>
>> Plan:
>>
>> •           RALO leadership should identify 5-10 top SoMe users within
>> their constituencies based on engagement/followers and directly approach
>> them to be deputy content curators.
>>
>> - So the idea is that SoME deputies will forward relevant content to
>> Evin, who will then post it on the At-Large accounts (or will she be
>> actively following all the deputies and simply retweeting/reposting etc?).
>> I think this is a good plan.
>>
>> However, with my organisational communications hat on and as someone who
>> manages numerous social media accounts on behalf of others, I'd personally
>> be very wary of publishing content from an official account in a language
>> that I couldn't understand in case it was inflammatory/incorrect/not
>> relevant. I guess we have to be absolutely sure that SoMe deputies are
>> crystal clear on what kind of content should be disseminated. Again I think
>> this is something that we should try to document asap.
>>
>> •           RALO leadership should select one of these deputies to be
>> overall SoMe chair at the RALO level who will interact with the SoMe
>> working group and with ICANN
>>
>> •           Upon their agreement, those content curators should share
>> their best At Large relevant content (in original languages)with Evin @
>> AtLarge for global sharing on At Large formal channels.
>>
>> - Can we also get a list of formal At-Large channels?
>>
>> •           RALOs should compile spreadsheets listing SoMe handles of
>> ALSs and individual members, country of origin, and primary language of
>> composition
>>
>> •           These lists should be publicly shared and interested At Large
>> members encouraged to connect/link/follow these account to build community
>> sharing capacity
>>
>>
>>
>> - Further, I think we need to separate true social media channels (FB,
>> Twitter etc) and communication tools (WhatsApp, Skype, Slack).
>> The former should be used to push relevant content and disseminate
>> information. The latter should be for discussion/news announcements as they
>> are closed groups populated by insiders and we're not going to reach any
>> new audiences by using these.
>>
>> Thanks again for kicking this off!
>>
>> Susannah
>>
>> Best regards,
>>
>>
>>
>> John Laprise
>>
>> NARALO ALAC Representative
>>
>>
>>
>>
>> _______________________________________________
>> Social-media-WG mailing listSocial-media-WG at atlarge-lists.icann.orghttps://mm.icann.org/mailman/listinfo/social-media-wg
>>
>>
>> _______________________________________________
>> Social-media-WG mailing list
>> Social-media-WG at atlarge-lists.icann.org
>> https://mm.icann.org/mailman/listinfo/social-media-wg
>>
>
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mm.icann.org/pipermail/social-media-wg/attachments/20180611/b1027861/attachment.html>


More information about the Social-media-WG mailing list