Just sent a note to Evin...<br><br><div class="gmail_quote"><div dir="ltr">On Mon, Jun 4, 2018, 2:39 PM Susannah Gray <<a href="mailto:susannah.gray@gmail.com">susannah.gray@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex" id="gmail_block_quote0"><div text="#000000" bgcolor="#FFFFFF">
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<div class="m_852112911571527102moz-cite-prefix">On 04/06/2018 12:37, John Laprise
wrote:<br>
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<blockquote type="cite">I'm
at work but after a quick glance at Susannah's comments: what she
said. Let's add it in. Maybe this becomes a wiki/living document.<br>
<br>
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- Do we have a wiki space? If someone can point me to it, I can get
some stuff documented.<br>
<br>
Cheers, <br>
<br>
Susannah <br></div><div text="#000000" bgcolor="#FFFFFF">
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<div dir="ltr">On Mon, Jun 4, 2018, 2:33 PM Susannah Gray <<a href="mailto:susannah.gray@gmail.com" target="_blank">susannah.gray@gmail.com</a>>
wrote:<br>
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<p>Hi John, <br>
</p>
<p>Thank you for sending this. A couple of comments below: <br>
</p>
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<div text="#000000" bgcolor="#FFFFFF"> <br>
<div class="m_852112911571527102m_4222078896961075529moz-cite-prefix">On
03/06/2018 10:23, John Laprise wrote:<br>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">At
Large SoMe Strategy</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"> </span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Distributed
ALAC Social Media (SoMe) Strategy</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Purpose:
To enhance global engagement with At Large and build
awareness</span></p>
</div>
</blockquote>
</div>
<div text="#000000" bgcolor="#FFFFFF"> - Who do we want to
engage with us - our fellow At Large colleagues, other
SO/ACs, general Internet community and/or the general
public? <br>
<br>
I believe we should have different strategies and approaches
depending on who we are communicating with and why and this
should be the first thing we document so we are all on the
same page about what we're trying to achieve (happy to put
together a few ideas and circulate if you like). <br>
<br>
For example, if we want to get more people involved, the
messages and possibly the platforms should be very different
than if we want to get current At-Large members to comment
on an ICANN document or plan for upcoming sessions at an
ICANN meeting.</div>
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<div class="m_852112911571527102m_4222078896961075529WordSection1">
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Constraints:
Global, disparate, multilingual user base with
issues of regional import arising</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Primary
Media: Twitter, Facebook, LinkedIn, Instagram</span></p>
</div>
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</div>
<div text="#000000" bgcolor="#FFFFFF"> - As others have
pointed out, the 'big four' only work in certain regions and
for certain demographics. Russia/China have their own social
networks and anyone under 25 is probably not on any of these
except Instagram (which, in my possibly Luddite-like view,
is not going to be of much use to us as our content and
focus are not very photogenic). I think it may be a good
idea to have each RALO put forth the networks that work for
them.</div>
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<div class="m_852112911571527102m_4222078896961075529WordSection1">
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Plan:</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">•
RALO leadership should identify 5-10 top SoMe users
within their constituencies based on
engagement/followers and directly approach them to
be deputy content curators.</span></p>
</div>
</blockquote>
</div>
<div text="#000000" bgcolor="#FFFFFF"> - So the idea is that
SoME deputies will forward relevant content to Evin, who
will then post it on the At-Large accounts (or will she be
actively following all the deputies and simply
retweeting/reposting etc?). I think this is a good plan. <br>
<br>
However, with my organisational communications hat on and as
someone who manages numerous social media accounts on behalf
of others, I'd personally be very wary of publishing content
from an official account in a language that I couldn't
understand in case it was inflammatory/incorrect/not
relevant. I guess we have to be absolutely sure that SoMe
deputies are crystal clear on what kind of content should be
disseminated. Again I think this is something that we should
try to document asap.</div>
<div text="#000000" bgcolor="#FFFFFF"><br>
<blockquote type="cite">
<div class="m_852112911571527102m_4222078896961075529WordSection1">
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">•
RALO leadership should select one of these deputies
to be overall SoMe chair at the RALO level who will
interact with the SoMe working group and with ICANN</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">•
Upon their agreement, those content curators should
share their best At Large relevant content (in
original languages)with Evin @ AtLarge for global
sharing on At Large formal channels. </span></p>
</div>
</blockquote>
</div>
<div text="#000000" bgcolor="#FFFFFF"> - Can we also get a
list of formal At-Large channels? <br>
</div>
<div text="#000000" bgcolor="#FFFFFF">
<blockquote type="cite">
<div class="m_852112911571527102m_4222078896961075529WordSection1">
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">•
RALOs should compile spreadsheets listing SoMe
handles of ALSs and individual members, country of
origin, and primary language of composition</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">•
These lists should be publicly shared and interested
At Large members encouraged to connect/link/follow
these account to build community sharing capacity</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"> </span></p>
</div>
</blockquote>
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<div text="#000000" bgcolor="#FFFFFF"> - Further, I think we
need to separate true social media channels (FB, Twitter
etc) and communication tools (WhatsApp, Skype, Slack). <br>
The former should be used to push relevant content and
disseminate information. The latter should be for
discussion/news announcements as they are closed groups
populated by insiders and we're not going to reach any new
audiences by using these. <br>
<br>
Thanks again for kicking this off! <br>
<br>
Susannah <br>
<br>
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<blockquote type="cite">
<div class="m_852112911571527102m_4222078896961075529WordSection1">
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">Best
regards,</span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif"> </span></p>
<p class="MsoNormal"><span style="font-size:16.0pt;font-family:"Garamond",serif">John
Laprise</span><span style="font-size:12.0pt;font-family:"Garamond",serif"></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Garamond",serif">NARALO
ALAC Representative</span></p>
<p class="MsoNormal"> </p>
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