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<p>Hi John, <br>
</p>
<p>Thank you for sending this. A couple of comments below: <br>
</p>
<br>
<div class="moz-cite-prefix">On 03/06/2018 10:23, John Laprise
wrote:<br>
</div>
<blockquote type="cite"
cite="mid:018301d3fb5f$8c05c690$a41153b0$@gmail.com">
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<div class="WordSection1">
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">At
Large SoMe Strategy<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Distributed
ALAC Social Media (SoMe) Strategy<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Purpose:
To enhance global engagement with At Large and build
awareness</span></p>
</div>
</blockquote>
- Who do we want to engage with us - our fellow At Large colleagues,
other SO/ACs, general Internet community and/or the general public?
<br>
<br>
I believe we should have different strategies and approaches
depending on who we are communicating with and why and this should
be the first thing we document so we are all on the same page about
what we're trying to achieve (happy to put together a few ideas and
circulate if you like). <br>
<br>
For example, if we want to get more people involved, the messages
and possibly the platforms should be very different than if we want
to get current At-Large members to comment on an ICANN document or
plan for upcoming sessions at an ICANN meeting.<br>
<blockquote type="cite"
cite="mid:018301d3fb5f$8c05c690$a41153b0$@gmail.com">
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<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Constraints:
Global, disparate, multilingual user base with issues of
regional import arising<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Primary
Media: Twitter, Facebook, LinkedIn, Instagram</span></p>
</div>
</blockquote>
- As others have pointed out, the 'big four' only work in certain
regions and for certain demographics. Russia/China have their own
social networks and anyone under 25 is probably not on any of these
except Instagram (which, in my possibly Luddite-like view, is not
going to be of much use to us as our content and focus are not very
photogenic). I think it may be a good idea to have each RALO put
forth the networks that work for them.<br>
<br>
<blockquote type="cite"
cite="mid:018301d3fb5f$8c05c690$a41153b0$@gmail.com">
<div class="WordSection1">
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Plan:<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
RALO leadership should identify 5-10 top SoMe users within
their constituencies based on engagement/followers and
directly approach them to be deputy content curators.</span></p>
</div>
</blockquote>
- So the idea is that SoME deputies will forward relevant content to
Evin, who will then post it on the At-Large accounts (or will she be
actively following all the deputies and simply retweeting/reposting
etc?). I think this is a good plan. <br>
<br>
However, with my organisational communications hat on and as someone
who manages numerous social media accounts on behalf of others, I'd
personally be very wary of publishing content from an official
account in a language that I couldn't understand in case it was
inflammatory/incorrect/not relevant. I guess we have to be
absolutely sure that SoMe deputies are crystal clear on what kind of
content should be disseminated. Again I think this is something that
we should try to document asap.<br>
<blockquote type="cite"
cite="mid:018301d3fb5f$8c05c690$a41153b0$@gmail.com">
<div class="WordSection1">
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
RALO leadership should select one of these deputies to be
overall SoMe chair at the RALO level who will interact with
the SoMe working group and with ICANN<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
Upon their agreement, those content curators should share
their best At Large relevant content (in original
languages)with Evin @ AtLarge for global sharing on At Large
formal channels. </span></p>
</div>
</blockquote>
- Can we also get a list of formal At-Large channels? <br>
<blockquote type="cite"
cite="mid:018301d3fb5f$8c05c690$a41153b0$@gmail.com">
<div class="WordSection1">
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
RALOs should compile spreadsheets listing SoMe handles of
ALSs and individual members, country of origin, and primary
language of composition<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">•
These lists should be publicly shared and interested At
Large members encouraged to connect/link/follow these
account to build community sharing capacity<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
</div>
</blockquote>
- Further, I think we need to separate true social media channels
(FB, Twitter etc) and communication tools (WhatsApp, Skype, Slack).
<br>
The former should be used to push relevant content and disseminate
information. The latter should be for discussion/news announcements
as they are closed groups populated by insiders and we're not going
to reach any new audiences by using these. <br>
<br>
Thanks again for kicking this off! <br>
<br>
Susannah <br>
<br>
<blockquote type="cite"
cite="mid:018301d3fb5f$8c05c690$a41153b0$@gmail.com">
<div class="WordSection1">
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">Best
regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:16.0pt;font-family:"Garamond",serif">John
Laprise</span><span
style="font-size:12.0pt;font-family:"Garamond",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;font-family:"Garamond",serif">NARALO
ALAC Representative<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<pre wrap="">_______________________________________________
Social-media-WG mailing list
<a class="moz-txt-link-abbreviated" href="mailto:Social-media-WG@atlarge-lists.icann.org">Social-media-WG@atlarge-lists.icann.org</a>
<a class="moz-txt-link-freetext" href="https://mm.icann.org/mailman/listinfo/social-media-wg">https://mm.icann.org/mailman/listinfo/social-media-wg</a>
</pre>
</blockquote>
<br>
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