[technology taskforce] At-Large Social Media Strategy

[Dev Anand Teelucksingh]

Apologies for not sending this earlier. Here are some notes re: the
At-Large Social Media Strategy based on the discussions of the first
TTF call


Why have a At-Large Social Media strategy?
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- To enable At-Large Structures to easily disseminate information from
ICANN At-Large to its members and the public in a timely manner

Some background : The At-Large Structure Survey 2010
(https://community.icann.org/x/ZY8i) identified that
- many ALSes use social media tools like Facebook, Twitter
- however most ALSes meet every 2-3 months
- given the pace of work (e.g 30 day public comment periods) means
that an ALS representative has a difficult task to distribute
information to its members or the public and get meaningful feedback.

- Outreach to individual Internet users that could become members of At-Large.
Possible Internet users interested in Internet related goverance
issues (including ICANN policies related to domain names) do not know
about ICANN or ICANN At-Large

- Social Media Networks have many users who are sharing information
with each other
Facebook: 901 million users, Twitter: 140 million users  (as of March 2012)


Current At-Large use of social media
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At-large on Facebook : 118 last year, 1200
At-large on Twitter : 0 followers last year ; 410 followers

Requires individual login to update content on these networks which is
time-consuming,


Draft At-Large Social Media Strategy
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- have the emails sent to the ALAC_announce mailing list (which all
ALSes receive) to be immediately sent to Facebook, Twitter (and
possibly LinkedIn)
- ensure that the redesign of the At-Large website caters for the
sharing of information over social media



Thoughts, comments appreciated.

Kind Regards,

Dev Anand Teelucksingh