[UA-discuss] CIOs Wanted

[Christian Dawson]

> However I think the idea of CES is very interesting ... and I am sure there are other and similar events that could also be useful.
> 
> Could I suggest that we work on identifying the message we want to get out, the audience for that message and options for delivering the message to the audience: we can then push this through the relevant processes to get budget.
> 
> (BTW - I think CES is a good idea, but not appropriate because we are not prepared. I have no idea of levels of participation or cost - so please do not consider this a formal endorsement.)
> 
> Mike

Agree with Mike on CES. I’ve got good contacts with the CES team once we’ve got all our ducks in a row - clear deliverables to a clearly chosen narrow audience who can convert on clear action items we hand them. We’re getting there. We aren’t getting there by January - but then again, next CES is just around the corner and I can start talking to CTA in February about planning something good for CES 2017.

-Christian


> On Dec 11, 2015, at 11:08 PM, Mike Silber <mike.silber at icann.org> wrote:
> 
> Hi Jothan
> 
>> On 11 Dec 2015, at 09:47, Jothan Frakes <jothan at jothan.com> wrote:
>> 
>> I am going to throw this out there as an idea about a great way to positively impact the UA (A= Acceptance/Awareness) with the authentic realization that it will be both stillborn and read as sarcasm.
> 
> Now who is being negative?
> 
>> Just before NamesCon in January in Las Vegas is this little show called CES - that pulls in nearly 180,000 people - with CIOs abounding.  IF ICANN spent a teensy weensy fraction of the interest on the nTLD auction proceeds
> 
> The auction proceeds are ring-fenced until the community process has moved forward. So I would rather suggest that you ignore the source of funding and focus on the objective, the cost and the result.
> 
> However I think the idea of CES is very interesting ... and I am sure there are other and similar events that could also be useful.
> 
> Could I suggest that we work on identifying the message we want to get out, the audience for that message and options for delivering the message to the audience: we can then push this through the relevant processes to get budget.
> 
> (BTW - I think CES is a good idea, but not appropriate because we are not prepared. I have no idea of levels of participation or cost - so please do not consider this a formal endorsement.)
> 
> Mike