[UA-discuss] Why should a company adopt IDN

Elaine Pruis elainepruis at gmail.com
Tue Sep 4 18:02:17 UTC 2018


Nice job!

On Thu, Aug 30, 2018 at 9:30 PM Ashish Modi <ashishmodi at xgenplus.com> wrote:

> I am sharing blog a blog which capture all ideas given by everyone on Why
> Should a company adopt IDN.
>
>
>
> https://www.itvoice.in/index.php/it-voice-news/adopt-idn-to-get-new-untapped-market
>
> Happy Reading!!
>
> AM
>
>
>
> ------------------------------
> *From:* Dr Ajay Data<ajay at data.in>  MailId : [83965401]
> *To:* tex <textexin at xencraft.com>,ashish modi <ashishmodi at xgenplus.com>,<
> ua-discuss at icann.org>,<ua-eai at icann.org>
> *Subject: *Re : Re: [UA-discuss] Why should a company adopt IDN
> *Date:* 12 Aug 2018 01:50:44 PM
>
> Wow Tex. its like a blog.  I wish to capture all ideas by you and others
> and write a blog on it. that may cover everyone. If someone do not with to
> be mentioned in my blog, please let me know privately.
>
> Thanks.
>
> *Dr. Ajay DATA* * | Founder & CEO *
> Get email id like *अजय@डाटा.भारत* in your own language,
> visit www.xgenplus.com
>
> ------------------------------
> *From:* "Tex" <textexin at xencraft.com>  MailId : [83937084]
> *To:* "Ashish Modi" <ashishmodi at xgenplus.com>,<ua-discuss at icann.org>,<
> ua-eai at icann.org>
> *Subject: *Re: [UA-discuss] Why should a company adopt IDN
> *Date:* 11 Aug 2018 10:18:17 AM
>
>
>
> Promotion of IDN and EAI, like I18n and L10n, should be targeted to the
> audience. The arguments that appeal to a CEO can differ from the arguments
> that motivate marketers, developers, etc. (Sometimes they overlap.)
>
> The appeal also depends on the stage of globalization maturity that the
> company is at.
>
> I would start by asking:
>
>    - What experience do they have with i18n/l10n? If they do, which
>    markets or languages do they already localize to?
>    - Do they have global clients or partners pushing them to be more
>    global, prospective clients in a new market, or are they just at the tire
>    kicking stage?
>    - Is the CEO asking for personal interest or do they need help
>    motivating his/her organization or perhaps his/her board?
>
>
>
> The list of responses that people supplied is good. I especially liked the
> speed dial analogy.
>
> *To be effective, there should also be a list of counter-arguments, and
> responses to those.* (Typically, cost, English is the language of
> business, etc.) If I have time I will create a list, but I can’t in the
> near term.
>
> My list of the positive arguments is the following. (Many but not all were
> represented in the others’ responses.)
>
> *Partners, Suppliers, Resellers, etc.*
>
> If you have global clients, partners, or affiliates they will require you
> to support EAI or move to a competitor that will.
>
> *Cost*
>
> If the company is already internationalizing and localizing, being
> UA-ready is a fundamental I18n requirement that should be included in
> product planning.
>
>    - It isn’t difficult or a significant burden over other I18n
>    requirements.
>    - Delaying implementing EAI increases the cost of its eventual
>    implementation as it could mean rewriting or re-architecting code that is
>    in development now.
>    - Delaying implementation increases technical debt that will need to
>    be resolved at some point.
>
> Even if the company is not internationalizing its applications, EAI is a
> fundamental requirement. Users may have EAI email addresses when they
> communicate with you.
>
> *Brand Reputation*
>
> CEOs respond to opportunity and risk, often two sides of the same coin.
> Improving and protecting brand reputation is an example. Supporting native
> language in IDN demonstrates commitment to local markets, quality, good
> customer support. Lack of support puts the brand at risk of being perceived
> as poor quality, hard to use, insensitive to local needs.
>
> *Market Opportunity*
>
> CEOs are sensitive to financial and market opportunities. However,
> although native language support is an important factor to capturing a
> market, there are also many other factors that have to be resolved
> simultaneously. (For example, having native language speakers in customer
> support and call centers, native language marketing, social media, etc.)
> Therefore many of the arguments about market size and opportunity are not
> as compelling as most people think, until they are made specific to the
> industry and demographics of the company’s particular product space.
>
> It is worth providing the market opportunity data, but it will be taken
> with a large grain of salt if it isn’t product specific and compared
> against competitors, etc.
>
> *Competition*
>
> Local competitors or other global competitors can leverage their support
> for EAI and native languages to take away market share. That is a cogent
> threat.
>
> *User Experience, Customer Satisfaction and Retention*
>
> Users may have pride or feel their status is elevated by having a native
> language and personalized email address or IDN. Employees may also take
> pride in an IDN for their company.
>
> EAI offers ease of use including entry (typing, handwriting recognition,
> voice), visual and voice recognition, memory recall, and easier site
> navigation.
>
> Also EAI/IDN makes it easier for users to communicate or transfer IDN to
> each other, since they can speak them or write them out on paper, etc.
>
> *Marketing*
>
> EAI may improve SEO.
>
> An IDN reinforces and protects the localized company and product names.
>
> An IDN may make it easier for users to recognize phishing or other
> malicious variants of the company domain name.
>
> Registering IDNs can prevent others from infringing on your rights to the
> domain or using it to hurt your brand or trademark or hurt your SEO.
>
> As with other features of I18n, supporting EAI enables more than one
> language. So, initially you may be interested in one market, but you
> automatically get the benefit of access to other markets. Often, supporting
> EAI improves revenue in existing markets, as other language speakers within
> the market increase their business with you.
>
>
>
>
>
> Do not Remove:
> [HID]20180811101817151[-HID]
>
> [XGENFOOTER]
>
> [-XGENFOOTER]
>
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