[UA-discuss] [Ext] RE: RETWEET REQUEST: IDN/UA Blog

[Gwen Carlson]

Hi Tex,

Thank you for the thoughtful suggestions.

A couple of answers for you – the blog is being translated into Chinese and should be up on icann.org tomorrow. We will be pushing via social including the ICANN weChat channel once that occurs and feature the roadshow in our global/regional newsletters.

The blog will also be cross-posted on UASG – Edelman team – will send the link once it’s up. It will be tweeted from @UASGTech with a the hashtag #Internet4All, which is similar to one of your slogan suggestions.

From and ICANN standpoint we can’t facilitate giving away domain names or promoting celebrities, but perhaps a registry will do so!

Again, thanks for the input!

G

Gwen Carlson
Senior Director, GDD Communications
Internet Corporation for Assigned Names and Numbers

Telephone: +1 310 578 8653
Mobile: +1 619 322 3188
Website URL: www.icann.org

From: Tex <textexin at xencraft.com>
Sent: Wednesday, January 9, 2019 3:50 PM
To: Gwen Carlson <gwen.carlson at icann.org>; UA-discuss at icann.org
Cc: '@UASG Team' <UASGTeam at edelman.com>
Subject: [Ext] RE: [UA-discuss] RETWEET REQUEST: IDN/UA Blog

Gwen,
Thanks for the notice. Also thanks to Jian-Chuan Zhang for writing the article.

As an activity report, the blog is fine. However, for the purpose of evangelism and as something that I might promote on social media, it is a bit of a nothing burger.

A few suggestions:

There should be a few examples of Chinese domains.

Perhaps a mention of the number of languages used in China and some points as to how this makes the net more accessible to Chinese speakers that do not speak English or for whom ASCII characters are unfamiliar and confusing.
Also a mention of the benefit to Chinese organizations extending their reach and enhancing their brand.

Is there a Chinese celebrity that has a Chinese domain name? If not we should encourage one or even “gift” one to whoever the Chinese Kardashian is (or a  Xi Jinping domain to get the attention and support of the government…)
Perhaps we should encourage celebrity domains for several countries/languages….

Will the blog be available in Chinese? I didn’t see a language selector on the page. A group looking to expand language support should have multilingual announcements.

To get attention on twitter, it helps if the article had an attention drawing caption. We compete for mindshare against all the “I broke the internet headings”. At least something less dry like “Chinese domain names go on the road”.
Or “China making the internet Chinese” which might get media attention.


UASG might get more attention to the resources it offers if it had a slogan that was memorable and included on all our announcements, perhaps along with a nice image.

" Universal Acceptance Steering Group” and UASG are not that memorable and so harder for people to search for when they want or need our information and resources.
Something like “making the net speak everyone’s language”, “an internet for everyone”, “Our domain is the world”….
Needs work but you get the idea.

As evangelists we should be using messaging that stimulates interest. The ICANN blog might not be the place for a marketing piece, but the UASG site could host a more promotional piece.
I hope that helps.

Tex








From: UA-discuss [mailto:ua-discuss-bounces at icann.org] On Behalf Of Gwen Carlson
Sent: Wednesday, January 9, 2019 11:39 AM
To: UA-discuss at icann.org<mailto:UA-discuss at icann.org>
Cc: @UASG Team
Subject: [UA-discuss] RETWEET REQUEST: IDN/UA Blog

All,
A blog (Internationalized Domain Names and Universal Acceptance: Spreading the Word in China) was tweeted by @ICANN (https://twitter.com/icann/ [twitter.com]<https://urldefense.proofpoint.com/v2/url?u=https-3A__twitter.com_icann_&d=DwMFaQ&c=FmY1u3PJp6wrcrwll3mSVzgfkbPSS6sJms7xcl4I5cM&r=eiP-VwxQmiVnPAq2z4nnqrlUBD2WBTHpHG-mUT5aK8E&m=prGwI1q7AegW13WiIUUdKZOwl7WZo45zIxYUAa2UwUA&s=7NtczMLqQecjz1SfsYnz7vyavBX3FZRMhIWDiWrddcA&e=>)  today with UASG’s hashtag.  The same blog will be published on the UASG site in the next day or so and promoted with a UA-tailored tweet from @UASGTech shortly thereafter.
If you have a Twitter account, I encourage you to retweet and like both posts (hashtags to watch are #USAGTech, #Internet4All and #
ICANN. Let’s see if we can get some momentum going over the next couple of days!
Thanks in advance for your consideration,
G
Direct link to blog on icann.org: https://www.icann.org/news/blog/internationalized-domain-names-and-universal-acceptance-spreading-the-word-in-china [icann.org]<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.icann.org_news_blog_internationalized-2Ddomain-2Dnames-2Dand-2Duniversal-2Dacceptance-2Dspreading-2Dthe-2Dword-2Din-2Dchina&d=DwMFaQ&c=FmY1u3PJp6wrcrwll3mSVzgfkbPSS6sJms7xcl4I5cM&r=eiP-VwxQmiVnPAq2z4nnqrlUBD2WBTHpHG-mUT5aK8E&m=prGwI1q7AegW13WiIUUdKZOwl7WZo45zIxYUAa2UwUA&s=WpFArFx3MYRMHN_ogYj0Vv1VD1YAcanw6LNe_HHrs-k&e=>

Gwen Carlson
Senior Director, GDD Communications
Internet Corporation for Assigned Names and Numbers

Telephone: +1 310 578 8653
Mobile: +1 619 322 3188
Website URL: www.icann.org<http://www.icann.org>

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