<table cellspacing="0" cellpadding="0" border="0"><tr><td valign="top"><div></div></td></tr></table> <div id="_origMsg_">
<div>
<br />
<div>
<div style="font-size:0.9em">
<hr size="1">
<b>
<span style="font-weight:bold">From:</span>
</b>
Ron Baione <ron.baione@yahoo.com>; <br>
<b>
<span style="font-weight:bold">To:</span>
</b>
<ua-coordination@icann.org>; <br>
<b>
<span style="font-weight:bold">Subject:</span>
</b>
Re: [UA-discuss] Agenda for Call 23:00 UTC 28 Oct 2015 <br>
<b>
<span style="font-weight:bold">Sent:</span>
</b>
Thu, Oct 29, 2015 4:13:51 AM <br>
</div>
<br>
<table cellspacing="0" cellpadding="0" border="0">
<tbody>
<tr>
<td valign="top"><table cellspacing="0" cellpadding="0" border="0"><tr><td colspan="1" rowspan="1" valign="top"><div>"Get Ready" is a stretch, and somehow relevance in advertising got lost in conveying to others what something is, specifically in the tech industry, stretching relevance is the cool thing to do. <br clear="none"><br clear="none">The "span the dot" strategy is a modern example of such establishment driven advertising, which says that anything which is "linguistically innovative", or a stretch, is good advertising. In actuality, that stretegy is just really "purposefully overthinking something" to the point that the idea sounds far-fetched, yet loosely affiliated, with the actual process, what the product actually is. <br clear="none"><br clear="none">For example, you just had to provide an explanation for "get ready", why go that extra step? It
wasn't self evident to me and it won't be to anyone else without that further expanation. But here is why industry thinks going the extra step to clear up purposefully
engineered confusion is a good advertising strategy: Self-evident thought has been concluded as bad for the establishment, because the statistics say that companies don't generate as much interest in ideas they would with the ensuing confusion that results from stretch advertising. <br clear="none"><br clear="none">A specific example is that consumers are forced to ask, "What does the internet of things mean?", and instead of that confusion being a bad thing, the technological establishment has decided to put that generated confusion in the plus column, based on the "any press is good press" business model. Any confusion is good press for technology companies hoping to generate interest by forcing their newly confused consumers to frustratingly ask, "What the heck are you talking about?" In my opinion, it is bad business, and the lack of english degrees in the technology industry has led to the sad state of affairs
that I just described.<br clear="none"><br clear="none">Language and the
relevance of conveying ideas, the first time, clearly and concisely has been recently destroyed by, frankly, a desperate advertising scheme that makes the tech industry appear desperate and weak, satisfying their bottom line by destroying language relevancy. Big companies take advantage of the process most, because they know consumers will be forced to clarify their confusion, and complaining to customer service about purposefully confusing advertising is just as frustrating for the consumer, necause it leads no where. <br clear="none"><br clear="none">Take it from me though, the products and ideas should sell themselves, and the boardrooms who are making advertising decisions, trying to "out modernize" the latest "not relevant to itself, therefore it is cool" advertising campaign are doing a real disservice to a society which is based on clarity and conveyance of ideas quickly and clearly, without a second explanation. Don't
span the dot, make things fuzzy, etc, just say
what it is.<br clear="none"><br clear="none">Ron</div></td></tr></table> <div class="yqt1161170581" id="yqt61899"><div id="_origMsg_">
<div>
<br clear="none">
<div>
<div style="font-size:0.9em;">
<hr size="1">
<b>
<span style="font-weight:bold;">From:</span>
</b>
Michael D. Palage <michael@palage.com>; <br clear="none">
<b>
<span style="font-weight:bold;">To:</span>
</b>
'Ron Baione' <ron.baione@yahoo.com>; <ua-coordination@icann.org>; <br clear="none">
<b>
<span style="font-weight:bold;">Subject:</span>
</b>
RE: [UA-discuss] Agenda for Call 23:00 UTC 28 Oct 2015 <br clear="none">
<b>
<span style="font-weight:bold;">Sent:</span>
</b>
Wed, Oct 28, 2015 11:48:58 PM <br clear="none">
</div>
<br clear="none">
<table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td colspan="1" rowspan="1" valign="top"><div class="WordSection1"><p class="MsoNormal"><span style="font-size:11.0pt;">Ron,</span></p><p class="MsoNormal"><span style="font-size:11.0pt;"> </span></p><p class="MsoNormal"><span style="font-size:11.0pt;">As the trademark attorney on the UA-list, I think you hit the nail on the head. We are trying to convey a message to the community to “get ready” for Universal Acceptance.</span></p><p class="MsoNormal"><span style="font-size:11.0pt;"> </span></p><p class="MsoNormal"><span style="font-size:11.0pt;">Now with the initial discussion about registering the domain name getready.ua, I think we were looking to create a unified mark that “spanned” the dot. More and more companies are using this approach in their rebranding and use of new TLDs. </span></p><p class="MsoNormal"><span style="font-size:11.0pt;">
</span></p><p class="MsoNormal"><span style="font-size:11.0pt;">Now if
the group is not successful in registering getready.ua, We may want to select getreadyua.TLD. Now the problem in picking the extension to host the content creates its only little problem. Do we use and existing TLD like .ORG or .INFO which would be intuitive, or do we use a new extension. We have already had an offer from .CLUB.</span></p><p class="MsoNormal"><span style="font-size:11.0pt;"> </span></p><p class="MsoNormal"><span style="font-size:11.0pt;">By selecting a second level domain name that could be easily be registered across multiple domains (unless some creative domain name speculators are monitoring this list) each registry could help brand this initiative GetReadyUA across a range of TLDs. And instead of selecting a winner TLD registry we could make the default repository for our work at GETREADYUA.ICANN.ORG.</span></p><p class="MsoNormal"><span style="font-size:11.0pt;"> </span></p><p class="MsoNormal"><span
style="font-size:11.0pt;">As having no participation in the selection of the GetReadyUA mark, I am just offering my objective analysis.</span></p><p class="MsoNormal"><span style="font-size:11.0pt;"> </span></p><p class="MsoNormal"><span style="font-size:11.0pt;">Best regards.</span></p><p class="MsoNormal"><span style="font-size:11.0pt;"> </span></p><p class="MsoNormal"><span style="font-size:11.0pt;">Michael</span></p><p class="MsoNormal"><a rel="nofollow" shape="rect" name="_MailEndCompose"><span style="font-size:11.0pt;"> </span></a></p><div class="yqt0060405528" id="yqt53169"><p class="MsoNormal"><b><span style="font-size:11.0pt;">From:</span></b><span style="font-size:11.0pt;"> ua-discuss-bounces@icann.org [mailto:ua-discuss-bounces@icann.org] <b>On Behalf Of </b>Ron Baione via UA-discuss<br clear="none"><b>Sent:</b> Wednesday, October 28, 2015 7:21 PM<br clear="none"><b>To:</b> UA-discuss@icann.org; ua-coordination@icann.org<br
clear="none"><b>Subject:</b> Re: [UA-discuss] Agenda for Call 23:00 UTC 28 Oct 2015</span></p><p class="MsoNormal"> </p><table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0"><tr><td colspan="1" rowspan="1" valign="top" style="padding:0in 0in 0in 0in;"><div><p class="MsoNormal">What does the phrase "get ready" have to do with universal acceptance? Why would you choose a command/suggestion phrase rather than a defining phrase that makes sense and is somewhat relevant. Get ready for what? Universal acceptance? <br clear="none"><br clear="none">Ron</p></div></td></tr></table></div><div id="_origMsg_"><div><div class="yqt0060405528" id="yqt58909"><p class="MsoNormal"><span style="font-size:10.0pt;"> </span></p></div><div><div class="yqt0060405528" id="yqt36751"><div><div align="center" class="MsoNormal" style="text-align:center;"><span style="font-size:11.0pt;"></span><hr align="center" size="1" width="100%"></div><p
class="MsoNormal"><b><span style="font-size:11.0pt;">From: </span></b><span style="font-size:11.0pt;">Andre Schappo <<a rel="nofollow" shape="rect">A.Schappo@lboro.ac.uk</a>>; <br clear="none"><b>To: </b><a rel="nofollow" shape="rect">UA-discuss@icann.org</a> <<a rel="nofollow" shape="rect">UA-discuss@icann.org</a>>; <a rel="nofollow" shape="rect">ua-coordination@icann.org</a> <<a rel="nofollow" shape="rect">ua-coordination@icann.org</a>>; <br clear="none"><b>Subject: </b>Re: [UA-discuss] Agenda for Call 23:00 UTC 28 Oct 2015 <br clear="none"><b>Sent: </b>Wed, Oct 28, 2015 5:24:22 PM </span></p></div><p class="MsoNormal"><span style="font-size:10.0pt;"> </span></p><table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0"><tr><td colspan="1" rowspan="1" valign="top" style="padding:0in 0in 0in 0in;"><p class="MsoNormal"><br clear="none">Ah! getready.ua is being considered as a domain name for this group. This works
well<br clear="none"><br clear="none">I consider this group should lead by example by actually registering and actually using New gTLDs. It will be very easy to criticise this group if it does not also have New gTLD Domain Names. In fact it could be viewed as hypocrisy.<br clear="none"><br clear="none">So in addition to getready.ua I suggest <span style="">➜</span> getready.<span style="">みんな</span><br clear="none"><br clear="none">This works so well as getready.<span style="">みんな</span> translates as getready.everyone<br clear="none"><br clear="none">+<br clear="none"><br clear="none">could also have a full japanese version. So I have popped get ready into google translate giving <span style="">準備をします</span>.<span style="">みんあ</span> (hopefully someone on this list knows or has access to someone who knows Japanese??)<br clear="none"><br clear="none">I will browse through the New gTLDs and see if there are any others that
work.<br clear="none"><br clear="none">Anyone have any other suggestions for additional Domain Names using New gTLDs?<br clear="none"><br clear="none">André Schappo</p><div id="yqtfd71563"><p class="MsoNormal" style="margin-bottom:12.0pt;"><br clear="none">On 28 Oct 2015, at 13:57, Yuriy Kargapolov wrote:<br clear="none"><br clear="none">> Dear ALL,<br clear="none">> <br clear="none">> Allow me some remarks about "Spending" item.<br clear="none">> Domain getready.ua can be registered only if you have TM "getready" in
Ukraine.<br clear="none">> If this issue is principal I as resident of Ukraine can try to solve special one problem without of problem, sorry for pun.<br clear="none">> Price of registration of TM "getready" for UA resident - about $400, duration of registration - 2,5 month <br clear="none">> Price of domain name registration - $40/1 year or $40*N years<br clear="none">> After all operations will be done I'm will be ready to transfer all rights to Chairman or ... or confirm to commit to fair and honest respect for the rights of the TM for the sake of the interests of the Community (my reputation is more expensive than the money) :)<br clear="none">> <br clear="none">> Yuri Kargapolov<br clear="none">> <br clear="none">> Wednesday, October 28, 2015, 8:23:11 AM, you wrote:<br clear="none">> <br clear="none">>> Dear All:<br clear="none">> <br clear="none">>> There is a call of the UA Coordination
Group @ 23:00 UTC 28 October 2015.<br clear="none">> <br clear="none">>> The UA Coordination Group is the Chair, vice-chair & Project<br clear="none">>> Coordinators and focuses on Administrative tasks.<br clear="none">> <br clear="none">>> However, everyone is welcome to tune in.<br clear="none">> <br clear="none">>> Attached please find:<br clear="none">> <br clear="none">>> 1) Agenda for the call<br clear="none">>> 2) Raw list of tasks from the Sunday Workshop<br clear="none">> </p></div></td></tr></table></div><p class="MsoNormal"><span style="font-size:10.0pt;"> </span></p></div></div></div></div></td></tr></tbody></table>
</div>
</div>
</div></div>
</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>