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<p class="MsoNormal">Hi Mr. Estrada, <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Here are some materials that may be useful for this audience:
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1"><a href="https://www.constellationr.com/blog-news/true-multilingual-internet-starts-universal-acceptance">A True Multilingual Internet Starts with Universal Acceptance</a> – an analyst
blog post that makes the case for why UA is relevant to marketers<o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1"><a href="https://uasg.tech/wp-content/uploads/2016/06/UASG005-160302-en-quickguide-digital.pdf">Universal Acceptance Quick Guide</a> (Spanish translation can be found
<a href="https://uasg.tech/wp-content/uploads/2016/06/UASG005-160302-es-quickguide-digital.pdf">
here</a>) <o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1">UA <a href="https://uasg.tech/wp-content/uploads/2016/08/UASG011-160823-en-faq-digital.pdf">
Frequently Asked Questions</a><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1">Case Studies:
<o:p></o:p>
<ul style="margin-top:0in" type="circle">
<li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo1"><a href="https://uasg.tech/wp-content/uploads/2016/05/UASG013C-ICANN.pdf">ICANN</a><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo1"><a href="https://uasg.tech/wp-content/uploads/2016/05/UASG013D-161222-XGEN_PLUS.pdf">Xgen</a><o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo1"><a href="https://uasg.tech/wp-content/uploads/2016/05/UASG013B-161222-en-case-study-apnic-digital.pdf">APNIC</a>
<o:p></o:p></li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level2 lfo1"><a href="https://uasg.tech/wp-content/uploads/2016/11/UASG013A-161031-en-case-study-thnic-digital.pdf">THNIC</a><o:p></o:p></li></ul>
</li><li class="MsoListParagraph" style="margin-left:0in;mso-list:l0 level1 lfo1">Recent
<a href="https://uasg.tech/uasg-in-the-news/">media coverage</a> of UA<o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">I hope this is helpful. Let us know if you have questions. <o:p>
</o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Thanks,<o:p></o:p></p>
<p class="MsoNormal">Collin <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b>From:</b> ua-discuss-bounces@icann.org [mailto:ua-discuss-bounces@icann.org]
<b>On Behalf Of </b>Miguel Ignacio Estrada<br>
<b>Sent:</b> Thursday, May 25, 2017 9:03 PM<br>
<b>To:</b> UA-discuss@icann.org<br>
<b>Subject:</b> [UA-discuss] UA Materials for Domains for Marketers Event<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Dear all,<o:p></o:p></p>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">I am organizing an exclusive event in Argentina, together with ICANN, just for people from Communications and Marketing. The event is the first step of a regional strategy on awareness on the new gTLDs.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">The idea is to target both digital strategy advisors and final users with different sort of actions (events, media etc.) funded by interested Registries, Registrars and Resellers.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">I was wondering how we could address UA issues for this audience (comms and mktg), I thought maybe we could show them some cases from around the world. In that case, does anyone of the group has any list to share? And also, which UA materials
do you think we could share with the audience?<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">For more information on the event and strategy: <a href="http://dfm.lat">
http://dfm.lat</a><o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal">Thanks in advance for your help.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">-- <o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt">Nacho Estrada | <a href="http://twitter.com/acmuzic" target="_blank">
@acmuzic</a></span><o:p></o:p></p>
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