<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=utf-8"><meta name=Generator content="Microsoft Word 15 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Verdana;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
p.msonormal0, li.msonormal0, div.msonormal0
{mso-style-name:msonormal;
mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
span.EmailStyle18
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-NZ link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='mso-fareast-language:EN-US'>In Russia, the IDN’s have been adopted for visual marketing. They’ve done some measurement that suggests it takes just 2 second for someone to recognise and remember a Cyrillic domain name, but considerably longer to remember an ASCII address.<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-US'>Many companies in Russia started out using their IDNs for this purpose, and then redirecting users to their ASCII website. Since then some have started native Cyrillic web sites.<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-US'>Don<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-US'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US>From:</span></b><span lang=EN-US> UA-discuss <ua-discuss-bounces@icann.org> <b>On Behalf Of </b>Ashish Modi<br><b>Sent:</b> Thursday, 9 August 2018 10:10 PM<br><b>To:</b> ua-discuss@icann.org; ua-eai@icann.org<br><b>Subject:</b> [UA-discuss] Why should a company adopt IDN<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><blockquote style='margin-left:0cm;margin-bottom:5.0pt'><div><div><p class=MsoNormal>Dear UASG Team,<br><br>A CEO of one of the largest Company of India is asking me to give him three compelling reason on "Why Should he Adopt IDNs" while it create difficulties in marketing, communicating, handling and promoting different domains to his clients. <br><br>I have made probable answers to this, let me know if you wanna add some points to it.<br><br>A) Adopting IDNs will open the door to an extra US$10 Billion Economic Activity by capturing the large size of market who doesn`t know English in India (which he would not like to miss)<br>B) Deliver a better User Experience (UX), resulting in better customer satisfaction and retention<br>C) Increase in Indian Languages on Internet is the proof that future is Vernacular and you need to be UA ready in order to accept communication from your clients who are sending emails using IDNs. <br><br>Look forward for your views on this.<br><br>Regards,<br>Ashish<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div></div></blockquote><div><p class=MsoNormal><br><span style='font-size:7.5pt;font-family:"Verdana",sans-serif;color:white'>[XGENFOOTER]</span><br><br><span style='font-size:7.5pt;font-family:"Verdana",sans-serif;color:white'>[-XGENFOOTER]</span><o:p></o:p></p></div><div><p class=MsoNormal><br><span style='font-size:7.5pt;font-family:"Arial",sans-serif;color:#D2DEEA'>Do not Remove:<br>[HID]20180809153926965[-HID]</span><o:p></o:p></p></div><p class=MsoNormal><img id="_x0000_i1025" src="http://mail.xgenplus.com/XGenPlusMessageID:15338093661849442-#RCPT#.jpg"><img id="_x0000_i1026" src="http://dlr.tbms.in:8077/XET8715:201808.jpg"><o:p></o:p></p></div></body></html>