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<p>Don:<br>
On 2018-11-08 14:55, Don Hollander wrote:<br>
><br>
> As discussed during the UASG Meeting in Barcelona, please
find this report on our Pilot LinkedIN campaign.<br>
</p>
<p>This is interesting. Thank you for sharing it.<br>
</p>
I'm having a hard time understanding two parts of the report. <br>
<ol>
<li>"In terms of messaging Ad #3, which positioned UA as a ‘bug
fix’ that can drive revenue for organizations, was our strongest
performer."</li>
<li>Ad #3 appears to be the strongest performer (highest
click-through rate, lowest cost per click, most ad clicks, most
impressions), but it is described as the message, "Learn how
Universal Acceptance, the idea that all domains are treated
equally, is a business opportunity for IT leaders." Meanwhile,
the ad with the message, 'IT leaders might be surprised to learn
how a routine "bug fix" can help generate significant revenue
for their organization.', is described as Ad #2, with lower
performance by the given metrics.</li>
</ol>
<p>Am I misreading? Are the ads mis-labelled?</p>
<p>But it's great that we are doing quantitative research on how to
get our message out!</p>
Best regards,<br>
—Jim DeLaHunt, Vancouver, Canada<br>
<pre class="moz-signature" cols="72">--
--Jim DeLaHunt, <a class="moz-txt-link-abbreviated" href="mailto:jdlh@jdlh.com">jdlh@jdlh.com</a> <a class="moz-txt-link-freetext" href="http://blog.jdlh.com/">http://blog.jdlh.com/</a> (<a class="moz-txt-link-freetext" href="http://jdlh.com/">http://jdlh.com/</a>)
multilingual websites consultant
355-1027 Davie St, Vancouver BC V6E 4L2, Canada
Canada mobile +1-604-376-8953
</pre>
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