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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='color:#002060'>Gwen,<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'>Thanks for the notice. Also thanks to Jian-Chuan Zhang for writing the article.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>As an activity report, the blog is fine. However, for the purpose of evangelism and as something that I might promote on social media, it is a bit of a nothing burger.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>A few suggestions:<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>There should be a few examples of Chinese domains.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>Perhaps a mention of the number of languages used in China and some points as to how this makes the net more accessible to Chinese speakers that do not speak English or for whom ASCII characters are unfamiliar and confusing.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'>Also a mention of the benefit to Chinese organizations extending their reach and enhancing their brand.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>Is there a Chinese celebrity that has a Chinese domain name? If not we should encourage one or even “gift” one to whoever the Chinese Kardashian is (or a Xi Jinping domain to get the attention and support of the government…)<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'>Perhaps we should encourage celebrity domains for several countries/languages….<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>Will the blog be available in Chinese? I didn’t see a language selector on the page. A group looking to expand language support should have multilingual announcements.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>To get attention on twitter, it helps if the article had an attention drawing caption. We compete for mindshare against all the “I broke the internet headings”. At least something less dry like “Chinese domain names go on the road”.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'>Or “China making the internet Chinese” which might get media attention.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>UASG might get more attention to the resources it offers if it had a slogan that was memorable and included on all our announcements, perhaps along with a nice image.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>"</span> <span style='color:#002060'>Universal Acceptance Steering Group” and UASG are not that memorable and so harder for people to search for when they want or need our information and resources.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'>Something like “making the net speak everyone’s language”, “an internet for everyone”, “Our domain is the world”….<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'>Needs work but you get the idea.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>As evangelists we should be using messaging that stimulates interest. The ICANN blog might not be the place for a marketing piece, but the UASG site could host a more promotional piece.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'>I hope that helps.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'>Tex<o:p></o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><a name="_MailEndCompose"><span style='color:#002060'><o:p> </o:p></span></a></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> UA-discuss [mailto:ua-discuss-bounces@icann.org] <b>On Behalf Of </b>Gwen Carlson<br><b>Sent:</b> Wednesday, January 9, 2019 11:39 AM<br><b>To:</b> UA-discuss@icann.org<br><b>Cc:</b> @UASG Team<br><b>Subject:</b> [UA-discuss] RETWEET REQUEST: IDN/UA Blog<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>All,<o:p></o:p></span></p><h1><span style='font-size:11.0pt;font-weight:normal'>A blog (Internationalized Domain Names and Universal Acceptance: Spreading the Word in China) was tweeted by @ICANN (</span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";font-weight:normal'><a href="https://twitter.com/icann/">https://twitter.com/icann/</a></span><span style='font-size:11.0pt;font-weight:normal'>) today with UASG’s hashtag. The same blog will be published on the UASG site in the next day or so and promoted with a UA-tailored tweet from @UASGTech shortly thereafter.<o:p></o:p></span></h1><h1><span style='font-size:11.0pt'>If you have a Twitter account, I encourage you to retweet and like both posts</span><span style='font-size:11.0pt;font-weight:normal'> (hashtags to watch are #USAGTech, #Internet4All and #<br>ICANN. Let’s see if we can get some momentum going over the next couple of days!<o:p></o:p></span></h1><h1><span style='font-size:11.0pt;font-weight:normal'>Thanks in advance for your consideration,<o:p></o:p></span></h1><h1><span style='font-size:11.0pt;font-weight:normal'>G<o:p></o:p></span></h1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Direct link to blog on icann.org: <a href="https://www.icann.org/news/blog/internationalized-domain-names-and-universal-acceptance-spreading-the-word-in-china">https://www.icann.org/news/blog/internationalized-domain-names-and-universal-acceptance-spreading-the-word-in-china</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Gwen Carlson<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Senior Director, GDD Communications<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Internet Corporation for Assigned Names and Numbers<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Telephone: +1 310 578 8653<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mobile: +1 619 322 3188<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Website URL: www.icann.org<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>