[Alac-sc-outreach] The new ICANN's Fellows and Nextgen video is great except.....

Wed May 3 14:36:08 UTC 2017

Perhaps  they should send the draft in the advance for community feedback
G

Glenn McKnight
mcknight.glenn at gmail.com
skype  gmcknight
twitter gmcknight
289-830 6259
.

On Wed, May 3, 2017 at 8:29 AM, Beran Dondeh via Alac-sc-outreach <
alac-sc-outreach at atlarge-lists.icann.org> wrote:

> Dear All
>
> My question is can we raise it with staff to have it changed ?
>
> Beran
>
> Sent from my iPhone
>
> On 3 May 2017, at 13:19, Alfredo Calderon <calderon.alfredo at gmail.com>
> wrote:
>
> Hello to all:
>
> I agree with @Dev that the video promotion has a good intention, but it
> does not convey the expected message of volunteerism.  How can you invite
> individuals to get involved if you do not use actual photos of the
> community? How do yo expect to get people involved if one of the
> organizations RALO's is not mentioned (only ICANN as a multistakeholder
> organization)? How many watching the video understand the concept?
>
> I would expect a follow-up video to focus, not on NextGen and Fellowship
> Programs, but the sort of "technical or skills" (mentioned on video) one
> should have to apply.  If I have to navigate to another site for more
> details the video is lacking its purpose.
>
> Finally, who is going to watch the video? People already involved in
> ICANN, people curious about what ICANN is all about. This brings me back to
> the idea of "outreach and engagement". What is the goal? Are we effectively
> recruiting the audience we seek?
>
> My 2cents worth.
>
> [image: photo]
> *Alfredo Calderon*
> eLearning Consultant
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> On Mon, May 1, 2017 at 7:49 PM, Niran Beharry <nbeharrytt at gmail.com>
> wrote:
>
>> +1 Dev i think the at-large and alac should get recognized as a part of
>> the community
>>
>> On Mon, May 1, 2017 at 7:47 PM, Glenn McKnight <mcknight.glenn at gmail.com>
>> wrote:
>>
>>> Its more than just poor  product placement. It reduces the  fellows and
>>> netgen into small uniform animated characters  vs the use of actual
>>> pictures. Tons of  good quality pictures exist demonstrating diversity and
>>> equity across the globe.
>>> It fails also to acknowledge the use of subtitles which all  US 501C are
>>> obligated to use.
>>>
>>> G
>>>
>>> Glenn McKnight
>>> mcknight.glenn at gmail.com
>>> skype  gmcknight
>>> twitter gmcknight
>>> 289-830 6259 <(289)%20830-6259>
>>> .
>>>
>>> On Mon, May 1, 2017 at 6:50 PM, Dev Anand Teelucksingh <devtee at gmail.com
>>> > wrote:
>>>
>>>> A new ICANN video titled "NextGen & Fellows Video" promoting how one
>>>> can get involved in ICANN via the Nextgen and Fellows program. It also
>>>> tries to explain what is the DNS and ICANN in a simple way.
>>>>
>>>> https://youtu.be/nrV_ZkDEfIQ
>>>>
>>>> I think its a good video.
>>>>
>>>> HOWEVER,
>>>>
>>>> At the 36 second mark where the voiceover mentions the volunteer
>>>> community, all of the ACs and SOs are listed to the left side of the
>>>> spinning globe in a fashion like
>>>>
>>>> ICANN | <acronym of AC or SO>
>>>> <name of AC and SO>
>>>>
>>>> EXCEPT
>>>>
>>>> for ICANN At-Large - the At-Large logo is displayed. (screenshot
>>>> attached)
>>>>
>>>> The result:
>>>>
>>>> 1) Because ICANN At-Large is treated differently, we appear invisible
>>>> and not part of the community - because the target audience is not
>>>> aware of the At-Large logo, I suspect many will not see At-Large at
>>>> all and treat the logo as some sort of arbitrary graphic floating
>>>> around.
>>>>
>>>> 2) The completely different styling makes us be seen as outside the
>>>> legitimate multi-stakeholder community.
>>>>
>>>> We should have been treated and displayed equally as the other ACs and
>>>> SOs.
>>>>
>>>>
>>>> Regards,
>>>>
>>>> Dev Anand
>>>>
>>>> _______________________________________________
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>>>>
>>>>
>>>
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>>
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