[council] A thought on the potential of a "seal program" for non-binding best practices

Adrian Kinderis adrian at ausregistry.com.au
Wed Sep 28 23:51:43 UTC 2011


Can we add this to the agenda in Dakar please?

The Registrars will have lots to say here ☺

I appreciate the perspective and applaud JB for his approach.

Adrian Kinderis


From: owner-council at gnso.icann.org [mailto:owner-council at gnso.icann.org] On Behalf Of john at crediblecontext.com
Sent: Thursday, 29 September 2011 1:18 AM
To: Marika Konings
Cc: council at gnso.icann.org
Subject: [council] A thought on the potential of a "seal program" for non-binding best practices

Marika & fellow Coucillors:

While I am totally supportive of working to reach agreement on a shared definition of "best practices" -- their identification, implementation and measurement -- there is something in the notion of a "seal of approval" that most piques my interest.

As a founding member of the Board of TRUSTe (www.truste.com<http://www.truste.com>), the online privacy rights organization that manages a seal program for data collection and use, I am familiar with the consumer value of such industry self-regulatory programs can deliver.

In the case of non-binding policies it may be that such an approach -- a seal granted and monitored by ICANN or a third-party -- can make the implementation of these policies a matter of competitive advantage for registrars and registries.

As the non-binding best practices are identified, they can be used as a way to review business practices and earn (or not) a seal of approval for the applying party.  The seal can them become a part of that company's competitive marketing.  Consumers can then choose to work with a company based on their commitment to those policies, knowing that a third-party is monitoring performance.

This could be a way to supplement the consensus policy process, using market forces help lead to consumer advantage.

Cheers,

Berard
-------- Original Message --------
Subject: [council] Discussion Paper on the Creation of Best Practices
to Address the Abusive Registrations of Domain Names
From: Marika Konings <marika.konings at icann.org<mailto:marika.konings at icann.org>>
Date: Wed, September 28, 2011 3:20 am
To: "council at gnso.icann.org<mailto:council at gnso.icann.org>" <council at gnso.icann.org<mailto:council at gnso.icann.org>>
Dear All,

As requested by the GNSO Council, please find attached the discussion paper on 'the creation of non-binding best practices to help registrars andregistries address the abusive registrations of domain names' prepared by ICANN Staff. We would like to suggest that the GNSO Council consider opening a public comment forum on this document to allow for community input on the issues outlined in the paper as well as the proposed next steps. Should the Council agree with this suggestion, a time has been tentatively reserved at the ICANN meeting in Senegal to organize a workshop on the paper and solicit community input (scheduled for Wednesday 26 October from 9.00 – 10.30 local time). We look forward to receiving your feedback.

With best regards,

Marika
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