[CPWG] Fwd: [SOAC-Leaders-ICANNMeeting-Planning] ICANN67 Topic Proposal - DNS Marketplace

[Maureen Hilyard]

---------- Forwarded message ---------
From: Tanzanica S. King <tanzanica.king at icann.org>
Date: Fri, 6 Dec 2019, 9:14 AM
Subject: [SOAC-Leaders-ICANNMeeting-Planning] ICANN67 Topic Proposal - DNS
Marketplace
To: SOAC-Leaders-ICANNMeeting-Planning <
soac-leaders-icannmeeting-planning at icann.org>


Dear All,



Please see the detailed proposal for DNS Marketplace below. I’ve also
attached a PDF with all three proposals for your reference.



Best regards,



Tanzanica





*Proposed Topic #3*



*Proposed Session Title * *

*The Domain Name Services Marketplace - Market dynamics, business models
and commercial drivers*

*Group/Affiliation ****

GNSO RySG

*Contact Name ****

Jonathan Robinson

*Brief Description (max 250 words) ****

An education, outreach and engagement session aimed at improving broader
community understanding of the key dynamics of the industry sector on which
the finances of ICANN and the ICANN community are based. Generic Top Level
Domain Registries and Registrars occupy a unique position within the ICANN
community in that they are directly contracted with ICANN. Moreover,
ICANN's current funding model depends on the commercial success these
domain name businesses. This session will provide insights into the current
marketplace for domain names and related services as well as the dynamics
driving change within that market place. Second, it will provide insight
into the various business models of service providers within the
marketplace and the key drivers of these business models. Third, it will
create the opportunity for questions, answers and discussions around key
business and economic aspects of the businesses and how these may need to
be considered within the broader ICANN Community and policy making
functions. In addition to the development of the market, topics such as the
secondary market for domain names, approaches to abuse and issues with
resellers will be covered by Registrars. From Registries, consideration
will be given to the different approaches generic (open) TLDs, brand TLDs
and geographic TLDs, as well as key contractual requirements.

*Rationale/Desired Outcomes ****

A recent session targeted at ensuring that ICANN Board members have a
robust understanding of the variety of Registrar and Registry approaches to
the marketplace was very well-received. Following on from the session with
the ICANN Board it was proposed that a similar, expanded and interactive
session with the broader community could provide good value to all. Policy
making that is well-informed by fact is clearly optimal. Such policy making
includes having the best access to all data including an understanding of
the commercial drivers of the protagonists. The domain name services sector
has seen far reaching changes take place over a number of years including
the development of a range a diversity of business models within both
Registry and Registrar business. Extensive competition has developed in
some areas and substantial consolidation and corporate transactions
continue to take place. The broader ICANN community will benefit from an
understanding of the key marketplace drivers and dynamics when considering
all future policy, including high-profile current issues such as future
rounds of new gTLDs.

*Session Format ****

Given the outreach and informative nature of the session, it is expected
that it will be biased towards presentation of material. But, emphasis will
be placed on question, answer and discussion as well as any other
techniques to drive levels of interactivity.

*Session Leaders/Facilitators ****

To be confirmed

*Community Interest ****

Broad. As above, the business and commercial drivers of the registry and
registrar businesses underpin their own finances as well as those of ICANN.
This is a crucial pillar of understanding for the broad community and so
interest is expected to be high and broad.


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