[CPWG] The threat to memorable domains is now itself threatened

Evan Leibovitch evan at telly.org
Mon Dec 19 18:49:13 UTC 2022


Anyone who hasn't yet conditioned themselves to tune out my previous posts
should know my concern that the biggest threat to ICANN's memorable-domain
house-of-cards is not from bullshit schemes like blockchain domains. The
threat has been from Google and other search engines. Every time someone
searches a word, or a brand, or a concept in a search engine, they're not
using a domain. The whole DNS could be human-unreadable and single-TLD and
most people wouldn't care.

I consider ICANN's greed-induced proliferation of "memorable" domains to be
second generation technology of how people find things on the Internet.
First-gen was the likes of Gopher, Yahoo and AltaVista. And
third-generation are Bing and Google, moderately context and location
aware, but a massive step up from using the DNS for search.

<https://www.businessinsider.com/chatgpt-may-hurt-googles-ad-business-former-exec-says-report-2022-12>
The fourth generation beckons
<https://www.businessinsider.com/chatgpt-may-hurt-googles-ad-business-former-exec-says-report-2022-12>.
Be prepared
<https://lifehacker.com/chatgpt-is-the-coolest-and-most-terrifying-new-tech-o-1849874899>.
Or at least be aware <https://chat.openai.com>.

Evan Leibovitch, Toronto Canada
@evanleibovitch / @el56
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