[Gnso-rpm-data] Updated Survey Distribution Plans

[Ariel Liang]

Dear Data Sub Team members,

Thank you all for the input to the survey distribution plans.

Staff have contacted Brian, Lori, and GDD colleagues as per our action items, and please see the updated plans below, with revised items highlighted in yellow.

Please comment on the list if you have any additional feedback.

Thank you,
Mary, Julie, Ariel, and Berry

==

1. Registry Survey

  *   ICANN Staff to send out the survey directly through the GDD Customer Support Team to Registry Operators
     *   According to GDD, the total number of unique registry companies is about 540; there are about 270 unique registry companies that manage multiple TLDs
     *   GDD is able to filter ROs based on their category (generic, community, brand, CoC exemption granted, legacy/new gTLD). Nevertheless, AG will still include a gating question, asking respondents to identify whether they are brand registries or not. If they identify as brand registries, terminate the survey OR redirect them to other surveys to complete
  *   ICANN Staff to contact the leadership of CPH/RySG to request help distributing the survey to their membership & mailing list, with GDD facilitating the communication
     *   There are 85 companies in the RySG membership roster
  *   Response rate: To render the results statistically significant, the desired response rate is 10% of the total universe of Registry Operators (about 50 companies). Given the current survey length, AG expects to get responses from 5% of Registry Operators.

2. Registrar Survey

  *   ICANN Staff to send out the survey directly through the GDD Customer Support Team to Registrars
     *   According to GDD, the total number of unique ICANN accredited registrar companies (including registrar families) is about 450. They all have signed the 2013 RAA with ICANN
     *   AG has confirmed that there a gating question in the Registrar Survey, asking respondents whether they offer any new gTLDs
  *   ICANN Staff to contact the leadership of CPH/RrSG to request help distributing the survey to their membership & mailing list, with GDD facilitating the communication
     *   There are 107 companies in the RrSG membership roster
  *   Response rate: To render the results statistically significant, the desired response rate is 10% of the total universe of accredited Registrars (about 45 companies). Given the current survey length and its experience with the TMCH review survey, AG expects to get responses from 5% of Registrars.


3. TM & Brand Owner Survey

  *   AG to include in the cover note of the TM survey: smaller TM owners and law firms that represent smaller TM owner clients are encouraged to fill out the survey
  *   ICANN Staff to contact the leadership of CSG/IPC/BC to request help distributing the survey to their membership & mailing list, stressing the outreach to smaller TM owners.
  *   ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact
  *   Lori Schulman to help distribute the survey to INTA’s Data Protection and Internet Committees, and to socialize the survey with other groups in INTA as needed; Lori advised not to send an email blast to the entire INTA membership
  *   Analysis Group to contact Deloitte to request help distributing the survey to trademark and brand owners with validated trademarks in the TMCH and/or their trademark agents

  *   Susan Payne to help distribute the survey to Cyberspace Team (MARQUES corollary) and the CITMA Internet Committee
  *   Brian Beckham to help distribute the survey to ECTA: http://www.ecta.org/committees/detail/internet-committee

  *   Response rate: To render the results statistically significant, the desired response rate is 50 companies that are trademark owners. Given the current survey length, AG doesn’t think the desired response rate would be attainable.

4. Actual Registrant Survey

  *   ICANN Staff to contact the leadership of the entire multistakeholder community to request help distributing the actual registrant survey.
  *   ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact
  *   GDD has concerns about requesting help from Registrars to distribute the survey. Registrars may be concerned about this driving calls or inquires to their customer support teams which thus increases their operating expenses. To not hinder Registrars’ participation, AG will monitor the response rate and advise ICANN when to request help from Registrars as a last report option. GDD can contact a few smaller Registrars to request help.
  *   On each survey for other target groups, AG could ask if the respondent has registered a domain name in a new gTLD and if so if they would be willing to take another short survey (i.e., the actual registrant survey). This could potentially bias the sample of respondents if many respondents from one target group agree to participate, (e.g., if many TM holders choose to proceed with the registrant survey). However, AG could add a question at the beginning of the survey to indicate the respondent’s original target group for the Sub Team/WG to evaluate the results.
  *   Response rate: To render the results statistically significant, the desired response rate is 50 complete responses. Whether the response rate is attainable will depend on how many potential respondents are reached and how targeted the outreach is.


5. Potential Registrant Survey

  *   Analysis Group to use Research now SSI’s online panels to reach potential registrants in North America and English-speaking countries outside of North America (UK, Hong Kong, India, Singapore, South Africa)
  *   ICANN Staff to contact the leadership of the entire multistakeholder community to request help distributing the potential registrant survey.
  *   ICANN Staff to contact GSE team to request help distributing the survey to their relevant contact
  *   GDD has concerns about requesting help from Registrars to distribute the survey. Registrars may be concerned about this driving calls or inquires to their customer support teams which thus increases their operating expenses. To not hinder Registrars’ participation, AG will monitor the response rate and advise ICANN when to request help from Registrars as a last report option. GDD can contact a few smaller Registrars to request help.
  *   Response rate: To render the results statistically significant, the desired response rate is 150 complete responses. AG expects that the desired response rate is achievable.
     *   Target respondents are the people who are interested in registering a new gTLD domain name or tried to register new gTLDs in the past, not just the ones who attempted to register new gTLD and received Claim Notice before)

 6. Other Channels (ICANN Staff to coordinate, if appropriate)

  *   GNSO website announcement / homepage & GNSO Twitter: to be used to promote all surveys
  *   ICANN.org announcement & ICANN Social Media channels (e.g., Twitter, Linkedin, Facebook): to be used to promote the actual/potential registrant surveys

7. If unable to reach the desired response rate…

  *   If the response rate is substantially lower than the target minimums, it will be very difficult to generalize the results of the survey. The ability to draw conclusions from the results will be weakened.
  *   To help increase the response rate, AG will monitor the survey completion and provide status report periodically, and coordinate with ICANN staff to send out reminders in a timely manner.
  *   If response rate is below the baseline near the survey closing date, any further outreach or “plan B” would be driven by the analysis of whom responded to the survey.

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