[GNSO-RPM-WG] Category 1: Q2:

[Jonathan Frost]

What kind of outreach is envisioned here?  I tend to agree that the
effectiveness of the TMCH is greatly diminished by the fact that ordinary
businesses have never heard of it, but I'm not sure what could be an
effective outreach to those who haven't already heard of the TMCH.

Jonathan

On Tue, Oct 1, 2019 at 11:44 AM Martin Pablo Silva Valent <
mpsilvavalent at gmail.com> wrote:

> *Hi all,*
> A little addition to the Questions:
>
> *Category 1: Q2: ​ Should the TMCH be responsible for educating
> rights-holders, domain name registrants and potential registrants about the
> services it provides? If so, how? If the TMCH is not to be responsible, who
> should be? *
>
> The TMCH should be responsible for educating rights-holders, domain name
> registrants and potential registrants about the services it provides.
> First, the TMCH services are for the community, so for the TMCH to have a
> successful interaction with the community, the community needs to have a
> meaningful knowledge of the TMCH services. Second, the TMCH is the best
> place to explain its own services and correctly identify the stakeholders
> it interacts with.
>
> Third, the TMCH already provides some level of educational material and
> efforts toward trademark owners, and implementing these efforts to further
> develop education and outreach for current and potential registrants would
> serve the fuller community. Fourth, this proposal is aligned in the same
> direction as some of the new TM Claim notice recommendations, where the
> working group identified a clear interest in giving meaningful knowledge to
> all parties of the community when presented at a TMCH action for it fully
> serve it purpose.
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