[New gTLD RG] [GTLD-WG] Additional .AMAZON Issue

Garth Bruen gbruen at knujon.com
Mon May 20 21:18:37 UTC 2013

Jorge, I think you miss my point. I am not suggesting ICANN do anything
about the virtual currency. What I'm asking is if the company which wants to
control the new gTLD ".AMAZON" for commercial purpose has now changed what
they represent to the public by including this type of imagery in its


From: Jorge Amodio [mailto:jmamodio at gmail.com] 
Sent: Monday, May 20, 2013 5:02 PM
To: Garth Bruen
Cc: New gTLD Review Group; gtld-wg at atlarge-lists.icann.org
Subject: Re: [GTLD-WG] Additional .AMAZON Issue



If it is a virtual coin you are talking about a virtual problem, I believe
ICANN has nothing to do with it...




On Mon, May 20, 2013 at 12:50 PM, Garth Bruen <gbruen at knujon.com> wrote:

Dear New gTLD RG Chair and members,

I realize the horse has left the barn on this issue but feel the need to
bring this issue to everyone's attention as it is something which just
recently occurred.

Amazon is releasing digital currency called an "Amazon Coin" which features
two iconic images on it: 1. A native Amazonian "Indian" and 2: The outline
of South America's east coast, see:
ency-buying-apps/story?id=19170199. By using these images Amazon(the
company) is clearly "marking its territory" beyond simply being an online

This leaves me wondering about the criteria used to reject the community
objection since many Amazonian peoples are "off the grid", see:
tribe-goes-missing-drug-gang-attack.html. Has ICANN done enough (or
anything) to reach these people? These are obviously cultures under threat
for various reasons, now a new gTLD operator literally wants to "print
money" with their name and imagery?

I for one find this troubling. If Amazon chose some other icon for their
Coin, it probably would not be an issue.

Looking for thoughts on the issue.

Thanks, Garth


Garth Bruen
gbruen at knujon.com
Chair of ICANN At-Large North America (naralo.org)

GTLD-WG mailing list
GTLD-WG at atlarge-lists.icann.org

Working Group direct URL:


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