[New gTLD RG] R: [GTLD-WG] Additional .AMAZON Issue

Roberto Gaetano roberto_gaetano at hotmail.com
Tue May 21 03:55:29 UTC 2013

Aren't they shooting themselves in the foot by using a geopolitical
reference, while at the same time claiming to be not dependent on local

> -----Messaggio originale-----
> Da: gtld-wg-bounces at atlarge-lists.icann.org [mailto:gtld-wg-
> bounces at atlarge-lists.icann.org] Per conto di Garth Bruen
> Inviato: lunedì 20 maggio 2013 21:50
> A: 'New gTLD Review Group'
> Cc: gtld-wg at atlarge-lists.icann.org
> Oggetto: [GTLD-WG] Additional .AMAZON Issue
> Dear New gTLD RG Chair and members,
> I realize the horse has left the barn on this issue but feel the need to
> this issue to everyone's attention as it is something which just recently
> occurred.
> Amazon is releasing digital currency called an "Amazon Coin" which
> two iconic images on it: 1. A native Amazonian "Indian" and 2: The outline
> South America's east coast, see:
> http://abcnews.go.com/Technology/amazon-introduces-amazon-coins-
> virtual-curr
> ency-buying-apps/story?id=19170199. By using these images Amazon(the
> company) is clearly "marking its territory" beyond simply being an online
> shop.
> This leaves me wondering about the criteria used to reject the community
> objection since many Amazonian peoples are "off the grid", see:
> http://www.dailymail.co.uk/news/article-2007528/Brazil-confirms-lost-
> Amazon-
> tribe-goes-missing-drug-gang-attack.html. Has ICANN done enough (or
> anything) to reach these people? These are obviously cultures under threat
> for various reasons, now a new gTLD operator literally wants to "print
> money" with their name and imagery?
> I for one find this troubling. If Amazon chose some other icon for their
Coin, it
> probably would not be an issue.
> Looking for thoughts on the issue.
> Thanks, Garth
> -------------------------------------
> Garth Bruen
> gbruen at knujon.com
> Chair of ICANN At-Large North America (naralo.org)
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