[Npoc-discuss] Ad-Blocker Software and Not-for-Profit/Civil Society Reliance on Free Social Media

[Sam Lanfranco]

*Ad-Blocker Software and Not-for-Profit/Civil Society Reliance on Free 
Social Media*****

There has been an exponential growth in the consumer (and enterprise) 
use of ad blockers to filter out advertisements that accompany online 
mobile and desktop/tablet web pages and social media sites. As well, the 
technology of ad blockers continues to improve.

See: http://www.mondaynote.com/2015/05/25/ad-blocks-doomsday-scenarios/

One consequence of this for the not-for-profit (NFP) and civil society 
(CS) constituencies of the Internet is that free social media services 
will be under growing pressure to adjust their terms of service and 
access to specific services, either to protect advertising revenue or to 
(more likely) face lower advertising revenue. This will likely make it 
more difficult for NFP/CS organizations to depend on free social media 
services as their main avenue for communications with members, 
supporters, and clients.

This suggests that NFP/CS organizations should perform in house stress 
tests to assess whether or not they have the capacity and resources to 
move from currently free social media services to sustaining their own 
web site and domain name for communications with members, supporters and 
clients.

Posted by: Sam Lanfranco, Chair, NPOC Policy Committee
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