<html><body><font face="Tahoma" size="2">
<p class="MsoNormal">In this time of stakeholder elections and covid-19 clamp
downs here is a bit of food for though for the DNS community, taken from the
New York Times “On Tech” feature. It is one more effort to capture market
share, both at the expense of others <b><i>and</i></b> <b><i>possibly at the
expense of the DNS system.</i></b></p>
<p class="MsoNormal"><span style="font-size:16.0pt;line-height:107%"><a href="https://messaging-custom-newsletters.nytimes.com/template/oakv2?campaign_id=158&emc=edit_ot_20200520&instance_id=18639&nl=on-tech-with-shira-ovide&productCode=OT®i_id=91571999&segment_id=28570&te=1&uri=nyt%3A%2F%2Fnewsletter%2F1be0bed6-f5c9-4723-b78b-67786e56fc13&user_id=63a2694758a483af23d06bbce347fddf">Facebook
wants you to never leave</a> <span style="mso-spacerun:yes"> </span>By Shira
Ovide</span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;line-height:107%">Facebook is
trying to be a little bit eBay.</span></p>
<p class="MsoNormal">The company introduced a new feature Tuesday [May 19] called
Shops, which will let businesses promote and sell products on their Facebook
and Instagram accounts.</p>
<p class="MsoNormal">Sounds like a website, right? Yup, for a long time, Facebook
has been trying to recreate the internet entirely within its walls.</p>
<p class="MsoNormal">I have no idea if businesses will use the Shops feature in
large numbers. But there is a sensible idea at the root: Why should a local toy
store maintain a website when it can repurpose a Facebook or Instagram account
it probably already has?</p>
<p class="MsoNormal">My colleague Mike Isaac, who writes about Facebook, called
Shops “a website in a box.”</p>
<p class="MsoNormal">Shops has similarities to WeChat, the do-everything app in
China that is often the only digital presence for businesses in that country.</p>
<p class="MsoNormal">Many small business owners consider it essential to have a
presence on Facebook. Customers expect to find their favorite shops and
restaurants on Facebook (and Google), but most American businesses will not
ditch a website. That means drumming up attention and sales on Facebook can be
one more draining, expensive, and maddening task.</p>
<p class="MsoNormal">Mike said Mark Zuckerberg, Facebook’s co-founder, and chief
executive, called the shots on Shops himself. It is another sign of Zuckerberg
taking control of decisions that he once considered below his pay grade.</p><p class="MsoNormal">posted by Sam Lanfranco, NPOC<br></p>
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