[Rt4-whois] Updated Questionnaire for Consumer Trust Survey - Final Review

[Omar Kaminski]

Dear Lynn,

Very good work, I would suggest just a minor ajustments if necessary
for better balance. For example:

4-) "I do not use the Internet at all (TERMINATE)". Doesn't make
sense, since if she/he doesn't use at all won't be starting filling an
ICANN's survey :))

5-) Who isn't "somewhat" (intermediate) experienced should be
considered "extremely experienced"?

6-) "Surfing the web" is too general, it embraces all other options.
How about an option related to study and research (academic, scholar)
and perhaps something more political like "online activisms"?

9-) Collecting "any personal information" and having "financial
transaction features through your website" have the same weight for
survey purposes?

About Coca-Cola, I got the idea but could means trouble anyhow, but
maybe less than Apple, Microsoft and other power brands.

Best,
Omar


2011/9/27  <lynn at goodsecurityconsulting.com>:
> Dear All,
> Many thanks for the feedback and engagement from several members of the
> team.
> It is much appreciated.
>
> Attached is an updated copy of the English language consumer trust survey.
> Our deadline for any further revisions is noon tomorrow, GMT -5 time zone,
> September 28.
> In the interest of time, for comments and feedback, please copy in Jonathan
> Yardley from User Insight
> (included on this message).
>
> Language interpreters will be translating the survey questions for the
> primary language in each
> of the countries we selected.  Along with that, particular examples in the
> questions will be
> reviewed for an appropriate equivalent in each country.
>
> After further discussion with the User Insight team, the approach being
> taken for the Whois look up site is
> NOT to direct anyone to a specific WHOIS site or page.  As a result, we can
> expect that some participants will
> report that they were unable to find the domain registrant information.  At
> the same time, we will get a more
> realistic picture of the difficulty in finding domain registrant
> registration or people who think the registrar is the
> domain owner.
>
> As a URL to use for the lookup, my suggestion is to use
> http://thecoca-colacompany.com
> After looking at all the other options, I feel this would not be offensive
> to anyone and it is a website
> for a globally distributed consumer product.  After testing on search
> engines, I also felt that websites such as Wikipedia or the UN can lead to
> confusing search results
> if the phrase "who owns xxxx" is used.
>
> There are some specific questions for those who do have their own domain
> names.  Other participants will
> skip over these.
>
> We looked hard at the sequence of questions and considered the suggestion to
> move the Whois lookup bit closer to the
> beginning.  But we do have to gather some basic info about the participant
> at the start.  An effort has been made
> to keep the questions to just the essential ones and minimize the total
> length of the survey.
>
> Finally, in China, one or two additional questions will be added about
> non-Latin characters.  The research team is
> checking to see if this would also be appropriate for India with Hindi.
> This issue has prompted me to suggest that
> in our overall report, we should include information about the number of
> IDNs that are non-Latin and the current technical
> limitation (related to ASCII) on WHOIS records being available only in Latin
> character languages.
>
> Again, thanks for the team support on this effort.
> Lynn
>
>
>
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