[social-media-wg] SoMe Outline going into ICANN62

[John Laprise]

Ok, consider the RALOS:

-linguistic diversity
-economic diversity
-size diversity
-differences in platform usage
-differences in platorm/technology adoption
-differences in Internet penetration rate
-differences in SoMe usage
-differences in what's important

I'm the market research manager for an international non-profit that isn't
internet focused. That said, I'm all too aware of how different people
approach SoMe. The strategy I've suggested is a bottom up strategy to
leverage the capacity within the RALOs to address their members in a
language they understand on issues they care about.

The SoMe WG can certainly offer coordination, advice, support, and best
practices but managing (and I should have been more clear earlier that
managing and coordinating are different functions) is impractical except at
the top level for ICANN meetings, events, and the At Large handle.

As chair, I'm not about to tell anyone what to do. What I am doing is
proposing a way forward that empowers the RALOs and their members to grow
engagement.

Best regards,.

John

On Mon, Jun 4, 2018, 10:30 AM Dev Anand Teelucksingh <devtee at gmail.com>
wrote:

> "From a SoMe management perspective, it’s clear that managing and
> coordinating global SoMe for At Large is an impossible and ultimately
> futile task"
>
> I don't think you've made the case that coordinating At-Large Social
> Media is impossible, only your saying it to be so.
>
> Dev Anand
>
> Dev Anand
>
>
> On Sun, Jun 3, 2018 at 1:22 PM John Laprise <jlaprise at gmail.com> wrote:
> >
> > Hello everyone,
> >
> >
> >
> > In the next week we’ll be sending out requests for help as well as
> strategy and tactics documents. It’s clear that global SoMe coordination is
> problematic to say the least so we’re going to devolve it to the RALO’s and
> we’ll be working with them to supercharge At Large SoM. Here’s the draft.
> >
> >
> >
> > Hello everyone!
> >
> >
> >
> > I’m John Laprise, NARALO ALAC representative and Social Media (SoMe) WG
> chair and I’m writing to you today seeking your help. From a SoMe
> management perspective, it’s clear that managing and coordinating global
> SoMe for At Large is an impossible and ultimately futile task, that’s why
> we’re devolving it to the RALOs and that’s where you come in. The two
> attachments to this email are an overall global SoMe strategy and a SoMe
> best practices document. Share these widely within your RALO ALSs and
> individual members.
> >
> >
> >
> > Briefly what this means is that I would like each RALO to identify their
> own SoMe leaders leverage their expertise, language capacity, and knowledge
> to coordinate RALO focused SoMe activities. I will work with the chairs of
> these SoME subcommittees to develop capacity where needed and otherwise
> provide support. Furthermore, these subcommittees will when relevant,
> forward globally relevant content to Erin for posting by the At Large
> handle. We may move forward with RALO specific handles should there be
> consensus among the RALOs on this. The end goal here is to be responsible
> to local communities and be a relevant community to member interests in
> local languages.
> >
> >
> >
> > ICANN62 is approaching at the end of the month and I’d like to meet with
> you there to further discuss this. Also feel free to email me directly at
> jlaprise at gmail.com and be sure to put “At Large SoMe” in the subject line.
> >
> >
> >
> > Best regards,
> >
> >
> >
> > John Laprise
> >
> > NARALO ALAC Representative & SoMe WG Chair
> >
> >
> >
> > Let me know how this sounds or any comments you have on this plan.
> Strategy and tactcs to follow in two emails
> >
> >
> >
> > Best regards,
> >
> >
> >
> > John Laprise
> >
> > NARALO ALAC Representative
> >
> >
> >
> > _______________________________________________
> > Social-media-WG mailing list
> > Social-media-WG at atlarge-lists.icann.org
> > https://mm.icann.org/mailman/listinfo/social-media-wg
>
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