[technology taskforce] At-Large Social Media Strategy

[Dev Anand Teelucksingh]

Dear All,

With the TTF call on Monday 23 July 2012, I've created several wiki
pages regarding the At-Large Social Media Strategy:

At-Large Social Media Strategy Workspace - Overview
https://community.icann.org/display/atlarge/At-Large+Social+Media+Strategy+Workspace

Draft At-Large Social Media Strategy -
https://community.icann.org/display/atlarge/At-Large+Social+Media+Strategy

How to implement the At-Large Social Media Strategy
https://community.icann.org/display/atlarge/How+to+implement+the+At-Large+Social+Media+Strategy


Comments, thoughts, suggestions welcomed as this will be an agenda
item on Monday's call.

Kind Regards,

Dev Anand Teelucksingh









On Fri, Jun 22, 2012 at 5:14 AM, Dev Anand Teelucksingh
<admin at ttcsweb.org> wrote:
> Apologies for not sending this earlier. Here are some notes re: the
> At-Large Social Media Strategy based on the discussions of the first
> TTF call
>
>
> Why have a At-Large Social Media strategy?
> ---------------------------------------------------------
>
> - To enable At-Large Structures to easily disseminate information from
> ICANN At-Large to its members and the public in a timely manner
>
> Some background : The At-Large Structure Survey 2010
> (https://community.icann.org/x/ZY8i) identified that
> - many ALSes use social media tools like Facebook, Twitter
> - however most ALSes meet every 2-3 months
> - given the pace of work (e.g 30 day public comment periods) means
> that an ALS representative has a difficult task to distribute
> information to its members or the public and get meaningful feedback.
>
> - Outreach to individual Internet users that could become members of At-Large.
> Possible Internet users interested in Internet related goverance
> issues (including ICANN policies related to domain names) do not know
> about ICANN or ICANN At-Large
>
> - Social Media Networks have many users who are sharing information
> with each other
> Facebook: 901 million users, Twitter: 140 million users  (as of March 2012)
>
>
> Current At-Large use of social media
> -----------------------------------------------
>
> At-large on Facebook : 118 last year, 1200
> At-large on Twitter : 0 followers last year ; 410 followers
>
> Requires individual login to update content on these networks which is
> time-consuming,
>
>
> Draft At-Large Social Media Strategy
> -----------------------------------------------
>
> - have the emails sent to the ALAC_announce mailing list (which all
> ALSes receive) to be immediately sent to Facebook, Twitter (and
> possibly LinkedIn)
> - ensure that the redesign of the At-Large website caters for the
> sharing of information over social media
>
>
>
> Thoughts, comments appreciated.
>
> Kind Regards,
>
> Dev Anand Teelucksingh