[UA-discuss] Why should a company adopt IDN

[Roberto Gaetano]

I cannot answer this questions, I leave it for the more knowledgeable folks among us, but want to contribute a comment.
I have been to India a few times, in different parts of the country. Although I recognise the effort in education, that includes the English language - and therefore the latin script - when I look at advertisement in the streets a large part of it - and in some parts of India “most of it” - is in the local script. My conclusion is that there must be a good reason for it. So why should the internet be the exception? Just because we assume (wrongly) that only the more educated people will access the net (and that might mean in India the people who read English and Latin script)?
So it might also depend on what this large company is providing, what is their target audience. It might be different for high value stuff like cars or household goods, so I do not believe that one size would fit all, but the general consideration of reaching out to a wider audience could score a point.
Cheers,
Roberto


On 09.08.2018, at 12:09, ashish modi <ashishmodi at xgenplus.com<mailto:ashishmodi at xgenplus.com>> wrote:

Dear UASG Team,

A CEO of one of the largest Company of India is asking me to give him three compelling reason on "Why Should he Adopt IDNs" while it create difficulties in marketing, communicating, handling and promoting different domains to his clients.

I have made probable answers to this, let me know if you wanna add some points to it.

A) Adopting IDNs will open the door to an extra US$10 Billion Economic Activity by capturing the large size of market who doesn`t know English in India (which he would not like to miss)
B) Deliver a better User Experience (UX), resulting in better customer satisfaction and retention
C) Increase in Indian Languages on Internet is the proof that future is Vernacular and you need to be UA ready in order to accept communication from your clients who are sending emails using IDNs.

Look forward for your views on this.

Regards,
Ashish


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