[bc-gnso] Proposal for meeting with .BRANDS
Ron Andruff
randruff at rnapartners.com
Thu Mar 14 16:41:36 UTC 2013
Thank you for this information, Marie.
With all of the reports coming back from big business generally noting the
same thing, i.e., disinterest in the greater activities of ICANN, I see this
response as a barometer; and it seems to point to a lack of understanding of
the importance of multi-stakeholder Internet-governance despite its
significant impact on business. One could write it off to ICANN and the
community doing such a fine job of managing the world's Internet resources,
they don't feel the need to send any manpower, but rather I think it all
comes down to "as long as the thing works and we can make money off it,
we'll leave those wonks to their own devices". Pardon my facetiousness, but
the critical importance of gathering more and more business voices to keep
the discussion broad-based and uncaptured - as ICANN grows - is more than a
notable challenge. So, too, is the need for more volunteers to show up and
join in the development and protection of this rare, global
multi-stakeholder model.
.BRANDS not attending ICANN Beijing en masse demonstrates the yawning chasm
between ICANN and the larger community it seeks to serve. Serious outreach
is clearly now more critical than it has ever been in the past and therefore
I urge all BC members who have relationships with .BRAND applicants to reach
out and enroll them into reconsider coming. We let this important
opportunity to engage business in the business of ICANN to slip through our
fingers at our peril.
Kind regards,
RA
Ronald N. Andruff
<http://www.rnapartners.com> RNA Partners, Inc.
_____
From: Marie Pattullo [mailto:marie.pattullo at aim.be]
Sent: Tuesday, March 12, 2013 10:43 AM
To: 'Ron Andruff'; martinsutton at hsbc.com
Cc: 'bc - GNSO list'
Subject: RE: [bc-gnso] Proposal for meeting with .BRANDS
All,
I checked with AIM's members as to who is hoping to attend the meeting in
Beijing, but so far I've drawn a blank. They tell me that they don't find it
surprising that not many brands are attending, as they aren't running a
domain name Registries so much as being busy concentrating on their core
business. Businesses have already budgeted huge sums to apply for/protect
domains - it's becoming harder to justify several long-haul trips a year to
ICANN meetings. It's certainly not because they're uninterested
Marie
From: owner-bc-gnso at icann.org [mailto:owner-bc-gnso at icann.org] On Behalf Of
Ron Andruff
Sent: lundi 4 mars 2013 18:21
To: martinsutton at hsbc.com
Cc: 'bc - GNSO list'
Subject: RE: [bc-gnso] Proposal for meeting with .BRANDS
Thank you for sharing this with the members, Martin.
Two comments:
(1) taking into consideration your comments about who from brands will be
in attendance in BJ, it seems even more important to send invite letters to
all brand TLD applicants to see if we can encourage more participation in
ICANN rather than have their consultants act as middlemen. I have nothing
against consultants doing their job, but it is clearly better to have the
principals in the room rather than their filters if ICANN is going to expand
its mindshare in the business sector; and
(2) your RA submission to ICANN was enlightening to read as it brought new
information to light that I had not considered. Getting this kind of input
from the broader group of .BRAND applicants would be very valuable to the
community. Can we look to you to evangelize the need of the rest of the
business community to hear and learn more from our applicant brethren?
Kind regards,
RA
Ronald N. Andruff
RNA <http://www.rnapartners.com> Partners, Inc.
_____
From: owner-bc-gnso at icann.org [mailto:owner-bc-gnso at icann.org] On Behalf Of
martinsutton at hsbc.com
Sent: Monday, March 04, 2013 11:40 AM
To: Ron Andruff
Cc: 'bc - GNSO list'; 'Elisa Cooper'; owner-bc-gnso at icann.org
Subject: RE: [bc-gnso] Registry Conf Call & Proposal for meeting with
.BRANDS
Ron,
For many of the .brand applicants, ICANN and the gTLD programme (still)
represents an insignificant part of their overall business. Hence, many
applicants will expect their consultants to cover the ICANN chores, rather
than be present themselves.
Nevertheless, I would hope that those applicants based closer to Beijing
will be taking the opportunity to attend in April.
As you know, I am an applicant for .hsbc and have been engaging with other
.brand applicants to identify ways to ensure that our interests are
represented within the ICANN structure going forward. I would be happy to
facilitate a discussion with the BC on .brand perspectives with those that
will be available in Beijing. In the meantime, the attached paper was
submitted by this group to ICANN in response to the public comment period
for the RA changes;
Kind regards,
Martin
<http://directory.global.hsbc/cgi-whitepages/search-entry.pl?attribute_extra
mail=mail&operator_extramail=sw&unused_searching=no&co=*&value_extramail=mar
tinsutton at hsbc.com> Martin C SUTTON
Group Risk
Manager, Group Fraud Risk and Intelligence | HSBC HOLDINGS PLC HGHQ
Group Security & Fraud Risk
8 Canada Square,Canary Wharf,London,E14 5HQ,United Kingdom
________________________________________________________________
Phone
+44 (0)20 7991 8074 / 7991 8074
Mobile
+44 (0) 7774556680
Email
<mailto:martinsutton at hsbc.com> martinsutton at hsbc.com
________________________________________________________________
Protect our environment - please only print this if you have to!
From:
"Ron Andruff" <randruff at rnapartners.com>
To:
"'Elisa Cooper'" <Elisa.Cooper at markmonitor.com>, "'bc - GNSO list'"
<bc-gnso at icann.org>
Date:
04/03/2013 16:09
Subject:
RE: [bc-gnso] Registry Conf Call & Proposal for meeting with .BRANDS
Sent by:
owner-bc-gnso at icann.org
_____
Thanks for the prompt reply, Elisa.
Considering that there are 637 brand TLD applications, one would think that
all (or a majority of them) would be showing up at an ICANN meeting, so I am
somewhat surprised that you are aware of only a few attending. Perhaps, as
Chair, you could work with our Secretariat to send invitations out to all of
them? That outreach could have a tangential benefit insomuch as the
invitees may also be potential BC members. We have some six weeks or so
before the meeting, why not go for it?
Regarding the webinar suggestion, I am a strong believer of face-to-face
meetings whenever possible so my first vote goes there. If we do go the
webinar route, I would recommend a new title: A New Era for Business on the
Internet: Informing and Educating about .BRANDs.
Hope that this helps move this discussion forward.
Kind regards,
RA
Ronald N. Andruff
<http://www.rnapartners.com/> RNA Partners, Inc.
_____
From: Elisa Cooper [ <mailto:Elisa.Cooper at markmonitor.com>
mailto:Elisa.Cooper at markmonitor.com]
Sent: Monday, March 04, 2013 10:27 AM
To: Ron Andruff; 'bc - GNSO list'
Subject: RE: [bc-gnso] Registry Conf Call & Proposal for meeting with
.BRANDS
Ron,
I am on the call - but will only be able to attend the first 60 minutes. The
call will be recorded and transcribed for those unable to attend.
Regarding your separate comment - I would be in support of inviting .Brands
to meet with us in Beijing. Of those that I personally know that are
attending (which is just a few), I have already invited them to join our
meeting scheduled on Constituency Day (Tuesday).
That said, we might also consider reaching out to them and inviting them
prior to Beijing, to a webinar entitled, "Understanding and Influencing
ICANN".
Thoughts?
Best,
Elisa
Elisa Cooper
Director of Product Marketing
MarkMonitor
208 389-5779 PH
From: owner-bc-gnso at icann.org [ <mailto:owner-bc-gnso at icann.org>
mailto:owner-bc-gnso at icann.org] On Behalf Of Ron Andruff
Sent: Monday, March 04, 2013 8:10 AM
To: 'bc - GNSO list'
Subject: [bc-gnso] Registry Conf Call & Proposal for meeting with .BRANDS
Good morning all.
Just sending a note to the list to inquire as to how many BC members will be
on the Registry call that is starting now? Perhaps our Secretriat could
pull together a list for everyone's benefit?
Separately, in preparation for this call I was going through the filings and
came to realize (again) that that there are 637 .BRANDS from the 1900. Many
of them are brands we know and some are BC members. Others we don't know.
Question for the Ex Com: Would it not make sense to invite the .BRANDS to
come to meet the BC in Beijing? For my part, it would be extremely helpful
to hear from them and to have an opportunity to learn more. Perhaps we
could invite them for the CSG breakfast on Tuesday, if guests have not
already been scheduled for that meeting slot.
It seems to me that BC members would benefit greatly from meeting with
businesses that are applying for top-level domains.
My two cents.
Kind regards,
RA
Ronald N. Andruff
<http://www.rnapartners.com/> RNA Partners, Inc.
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