[gnso-rpm-wg] TMCH data on abandonment

[Rebecca Tushnet]

I agree with Paul K.  Unfortunately, we need better information than
that--we need to know about, of attempts that reached the stage at
which a notice would be provided, how many were abandoned.  It's my
understanding--though I'd be happy to learn more--that the notice
wouldn't come when the shopping cart was filled but at checkout.

If we just don't have the data, then it may be that our only
recommendation must be to get the data.
Rebecca Tushnet
Georgetown Law
703 593 6759


On Fri, Jun 9, 2017 at 4:56 AM, Beckham, Brian <brian.beckham at wipo.int> wrote:
> Dear all,
>
>
>
> I’m not sure what is the right venue (i.e., in the sub-group, of which I am
> not a member, or to the full WG) to offer this, and it is offered merely to
> help fill out some of the questions/discussion around seeking various
> TMCH/Claims-related data.
>
>
>
> In the transcript for the Sub Team for Trademark Claims call on Friday, 02
> June 2017 at 16:00 UTC, there was some discussion on abandonment rates.  In
> summary:  Rebeca Tushnet suggested it would be helpful to compare
> non-TMCH-related abandonment vs “regular” abandonment.  Jeff Neuman recalled
> that during the BIZ launch there was a high abandonment.  Phil Corwin
> suggested that if the non-TMCH-related abandonment rate was 80% then it may
> be reasonable to conclude that there’s not a material difference between
> those subject to claims notices.
>
>
>
> Mindful that it may be difficult or even impossible to obtain the desired
> data (a number of reasons, including competitive (dis-)advantages, were
> raised on the call), a recent GoDaddy post informs us that “An average
> website loses 69 percent of sales to abandoned carts.”   A second GoDaddy
> article suggests it is 67%.
>
>
>
> See
> https://www.godaddy.com/garage/smallbusiness/market/effective-strategies-to-boost-abandoned-cart-email-conversion-rates/
> and
>
> https://www.godaddy.com/garage/industry/retail/ecommerce/want-to-to-increase-sales-reduce-shopping-cart-abandonment/.
>
>
>
> There are many articles on this topic with varying figures, but they tended
> to generally note abandonment rates upwards of 60%.
>
>
>
> The takeaway is that the TMCH-Claims rates observed here in the WG, while
> different/higher, are arguably not materially different than e-commerce
> statistics generally (certainly not the 20% noted by Phil Corwin as
> signaling “a significant difference in the completion of registration.”).
>
>
>
> It is important here to recall too that many members of the WG have noted
> that (for a number of reasons) registries, registrars, and registrants may
> have been sending queries in large numbers, thus skewing the data upwards.
>
>
>
> Best regards,
>
>
>
> Brian
>
>
>
> Brian Beckham | Head, Internet Dispute Resolution Section | WIPO Arbitration
> and Mediation Center
> 34 chemin des Colombettes, 1211 Geneva 20, Switzerland | T +4122 338 8247 |
> E brian.beckham at wipo.int | www.wipo.int
>
>
>
>
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