[gnso-rpm-wg] TMCH data on abandonment

[Beckham, Brian]

Dear all,

I'm not sure what is the right venue (i.e., in the sub-group, of which I am not a member, or to the full WG) to offer this, and it is offered merely to help fill out some of the questions/discussion around seeking various TMCH/Claims-related data.

In the transcript for the Sub Team for Trademark Claims call on Friday, 02 June 2017 at 16:00 UTC, there was some discussion on abandonment rates.  In summary:  Rebeca Tushnet suggested it would be helpful to compare non-TMCH-related abandonment vs "regular" abandonment.  Jeff Neuman recalled that during the BIZ launch there was a high abandonment.  Phil Corwin suggested that if the non-TMCH-related abandonment rate was 80% then it may be reasonable to conclude that there's not a material difference between those subject to claims notices.

Mindful that it may be difficult or even impossible to obtain the desired data (a number of reasons, including competitive (dis-)advantages, were raised on the call), a recent GoDaddy post informs us that "An average website loses 69 percent<https://baymard.com/lists/cart-abandonment-rate> of sales to abandoned carts."   A second GoDaddy article suggests it is 67%.

See https://www.godaddy.com/garage/smallbusiness/market/effective-strategies-to-boost-abandoned-cart-email-conversion-rates/ and
https://www.godaddy.com/garage/industry/retail/ecommerce/want-to-to-increase-sales-reduce-shopping-cart-abandonment/.

There are many articles on this topic with varying figures, but they tended to generally note abandonment rates upwards of 60%.

The takeaway is that the TMCH-Claims rates observed here in the WG, while different/higher, are arguably not materially different than e-commerce statistics generally (certainly not the 20% noted by Phil Corwin as signaling "a significant difference in the completion of registration.").

It is important here to recall too that many members of the WG have noted that (for a number of reasons) registries, registrars, and registrants may have been sending queries in large numbers, thus skewing the data upwards.

Best regards,

Brian

Brian Beckham | Head, Internet Dispute Resolution Section | WIPO Arbitration and Mediation Center
34 chemin des Colombettes, 1211 Geneva 20, Switzerland | T +4122 338 8247 | E brian.beckham at wipo.int<mailto:brian.beckham at wipo.int> | www.wipo.int<http://www.wipo.int/>

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