[social-media-wg] Passed another milestone!

[Dev Anand Teelucksingh]

Hello All,

Thanks Ariel for the extensive stats reporting on the Twitter and kudos to
you and to the other members of the At-Large Social Media WG which used
Slack to curate content
for tweeting during ICANN51 (and to members for retweeting). Its good to
see growth in the number of followers for

Thanks Gabriel for the suggestion regarding storify. It looks very
interesting from the demo and from looking at examples like
https://storify.com/ITU/plenipot14-conference ,
I can see this working for ICANN F2F meetings to collate all the material
from Twitter, Flickr, YouTube.

It would indeed be useful for us to explore this tool. Could we use this to
tell stories about ICANN issues from the At-Large perspective for end users?

Kind Regards,

Dev Anand
Co-chair, At-Large Social Media WG




On Mon, Oct 27, 2014 at 11:54 AM, Ariel Liang <ariel.liang at icann.org> wrote:

> Thank you for the suggestion Gabriel!
>
> I have heard of Storify but haven’t used it myself before. It would be
> interesting to explore this tool. We can potentially expand our the social
> media platforms and then integrate them to tell stories about At-Large
> online. I will discuss with Dev and Leon to have this item included in our
> future call agenda.
>
> Thank you,
> Ariel
>
> From: Gabriel dacko <gabygoudjo at gmail.com>
> Date: Monday, October 27, 2014 at 11:15 AM
> To: Yannis Li <yannis at registry.asia>
> Cc: Ariel Liang <ariel.liang at icann.org>, "
> social-media-wg at atlarge-lists.icann.org" <
> social-media-wg at atlarge-lists.icann.org>
> Subject: Re: [social-media-wg] Passed another milestone!
>
> Good eveningdearAriel,thanksforthesestatisticsthatprovideaview of work
> doneforthisconference.
> This istheresultof agood social mediastrategy.
>
> As  suggestion,whichmaybefurtheraddressedduringtheconferencecall. Iwill
> proposetomixdifferentcontentpostedonsocialnetworks (twitter
> , Facebook, Youtube, Flickr,..etc) tomakealogicalstory.In the way that a  person
> who didnotparticipateintheconference , could  havea good
> ideaofitsprogressthrough
> the documentonline (storify).ThereiscurrentlyatoolthatI useforalong time
> thatallowstorealizethat: its name is Storify(www.storify.com).
> Many other organisations like ITU , Internet Society  already use it (
> https://storify.com/search?q=internetsociety)
>
>
> Best Regards
>
> Ps : Sorry for my poor english, i'm french speaking
>
> 2014-10-26 4:14 GMT+01:00 Yannis Li <yannis at registry.asia>:
>
>> Thanks so much Ariel for all the graphics and the good news.
>> Think the number of retweets is one of the very good indicator whether
>> our contents are relevant to audiences.
>> That’s encouraging.
>>
>> Have a nice Sunday everyone!
>>
>> Best,
>> Yannis
>>
>> On 25 Oct, 2014, at 6:13 am, Ariel Liang <ariel.liang at icann.org> wrote:
>>
>> Hello All,
>>
>> Over night we passed another milestone on Twitter — now we have more than
>> 1,600 followers (current count 1,604 <https://twitter.com/followers>)!
>>
>> Albeit short, the ICANN 51 week was a key period for us to connect with
>> our audiences on social media. Thanks to our members who effectively
>> tweeted, mentioned our handle and diligently RTed throughout the meeting,
>> we didn’t miss the opportunity to push out content and gain tractions. I
>> would like to share with you some of the stats that I quickly collected:
>>
>> *Since 23 Sep (the last ALAC call when we reported on the social media
>> performance), we have gained 95 new followers. During the ICANN 51 week, we
>> gained about 50 new followers (contributing to 52% of the fan base growth).*
>> <Screen Shot 2014-10-24 at 12.23.47 PM[1].png><Screen Shot 2014-10-24 at
>> 12.10.46 PM.png>
>>
>> *Since 23 Sep, we sent out 141 tweets and received 302 retweets. During
>> ICANN 51, we sent out 106 tweets (75% of content contribution) and received
>> 261 retweets (86% of interaction). *
>> <Screen Shot 2014-10-24 at 12.20.54 PM.png>
>>
>> <Screen Shot 2014-10-24 at 12.19.32 PM[1].png>
>>
>> *The graph below shows that the growth rate of our followers is (roughly)
>> positively correlated to the number of tweets we sent out. *
>> <Screen Shot 2014-10-24 at 12.24.37 PM.png>
>>
>> Nevertheless, merely focusing on numbers may not be the best approach to
>> measure our social media performance. There is always room for improvement.
>> If you have suggestions on how we could do better for live tweeting during
>> ICANN meetings, as well as pushing out meaningful content, we could discuss
>> this in our future Social Media WG calls.
>>
>> Have a great weekend guys!
>>
>> Cheers,
>> Ariel
>> <Screen Shot 2014-10-24 at 12.23.47 PM[1].png><Screen Shot 2014-10-24 at
>> 12.10.46 PM.png><Screen Shot 2014-10-24 at 12.20.54 PM.png><Screen Shot
>> 2014-10-24 at 12.19.32 PM[1].png><Screen Shot 2014-10-24 at 12.24.37
>> PM.png>_______________________________________________
>> Social-media-WG mailing list
>> Social-media-WG at atlarge-lists.icann.org
>> https://mm.icann.org/mailman/listinfo/social-media-wg
>>
>>
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>>
>>
>
>
> --
> Gabriel D.
>
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>
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