[social-media-wg] Passed another milestone!

Tue Oct 28 14:56:27 UTC 2014

Dear All, 

Re tweetdeck, I have been using it for scheduling tweets, monitoring
hashtags, monitoring mentions, and following certain users. It is very handy
esp in terms of RT and scheduling.

Re HootSuite, I agree with Leon that we should look into its capability for
multiple users to tweet on behalf of @ICANN_AtLarge. This may allow us to
send out tweets in more languages, especially in Spanish and French. During
ICANN meetings, it will also allow us to have more effective coverage of
sessions that I couldn¹t attend or couldn¹t tweet much due to other
competing priorities.

Re Storify, I like Yannis idea of developing topic-based stories on certain
issues/policy and telling these stories via multiple social media channels.
I am tempted to do a Œstory¹ on the IANA Stewardship Transition, as it is
very hot right now. It may be a great opportunity for us to reach out to our
target audience, educate them why this issue matters to end-users, and how
At-Large community is making an impact on this issue.

If you guys have ideas or suggestions on developing a series of tweets
around #IANASteward as a starter, it would be wonderful! The key is that we
need to tell the story in a logical manner and provide
background/educational information to fill knowledge gaps.

Cheers,
Ariel 

From:  Yannis Li <yannis at registry.asia>
Date:  Monday, October 27, 2014 at 10:18 PM
To:  León Felipe Sánchez Ambía <leonfelipe at sanchez.mx>
Cc:  "social-media-wg at atlarge-lists.icann.org"
<social-media-wg at atlarge-lists.icann.org>
Subject:  Re: [social-media-wg] Passed another milestone!

Storify seems to allow us to put together not only the At-Large tweets
ourselves but also relevant tweets of others.

Just thinking perhaps we shall also create topic-based stories on certain
issues/policy and consolidate the relevant tweets into it so that we can see
the development of it?

Thanks
Yannis

On 28 Oct, 2014, at 9:48 am, León Felipe Sánchez Ambía
<leonfelipe at sanchez.mx> wrote:

Dear all, 

I too agree that storify may be of great use for our purposes. May I suggest
we also take a look at hootsuite https://hootsuite.com
<https://hootsuite.com/>  as a tool for events in which we may need many
hands twit at the same time from different rooms?

Cheers,

León
> El 27/10/2014, a las 12:15, Seun Ojedeji <seun.ojedeji at gmail.com> escribió:
> 
> Hi all,
> 
> Storify is sure a great tool....i particularly like the way ISOC used it in
> the last IGF[1] also perhaps its worth noting that someone tied it out at
> ICANN 50 [2]
> 
> Cheers!
> 1. http://www.internetsociety.org/igf-2014-day-summaries
> 2. https://storify.com/diegorrcc/icann50-high-level-meeting
> 
> On Mon, Oct 27, 2014 at 6:01 PM, Dev Anand Teelucksingh <devtee at gmail.com>
> wrote:
>> Hello All,
>> 
>> Thanks Ariel for the extensive stats reporting on the Twitter and kudos to
>> you and to the other members of the At-Large Social Media WG which used Slack
>> to curate content
>> for tweeting during ICANN51 (and to members for retweeting). Its good to see
>> growth in the number of followers for
>> 
>> Thanks Gabriel for the suggestion regarding storify. It looks very
>> interesting from the demo and from looking at examples like
>> https://storify.com/ITU/plenipot14-conference ,
>> I can see this working for ICANN F2F meetings to collate all the material
>> from Twitter, Flickr, YouTube.
>> 
>> It would indeed be useful for us to explore this tool. Could we use this to
>> tell stories about ICANN issues from the At-Large perspective for end users?
>> 
>> Kind Regards,
>> 
>> Dev Anand
>> Co-chair, At-Large Social Media WG
>> 
>> 
>> 
>> 
>> On Mon, Oct 27, 2014 at 11:54 AM, Ariel Liang <ariel.liang at icann.org> wrote:
>>> Thank you for the suggestion Gabriel!
>>> 
>>> I have heard of Storify but haven¹t used it myself before. It would be
>>> interesting to explore this tool. We can potentially expand our the social
>>> media platforms and then integrate them to tell stories about At-Large
>>> online. I will discuss with Dev and Leon to have this item included in our
>>> future call agenda.
>>> 
>>> Thank you,
>>> Ariel 
>>> 
>>> From: Gabriel dacko <gabygoudjo at gmail.com>
>>> Date: Monday, October 27, 2014 at 11:15 AM
>>> To: Yannis Li <yannis at registry.asia>
>>> Cc: Ariel Liang <ariel.liang at icann.org>,
>>> "social-media-wg at atlarge-lists.icann.org"
>>> <social-media-wg at atlarge-lists.icann.org>
>>> Subject: Re: [social-media-wg] Passed another milestone!
>>> 
>>> Good eveningdearAriel,thanksforthesestatisticsthatprovideaview of work
>>> doneforthisconference.
>>> This istheresultof agood social mediastrategy.
>>> 
>>> As  suggestion,whichmaybefurtheraddressedduringtheconferencecall. Iwill
>>> proposetomixdifferentcontentpostedonsocialnetworks (twitter
>>> , Facebook, Youtube, Flickr,..etc) tomakealogicalstory.In the way that a
>>> person who didnotparticipateintheconference , could  havea good
>>> ideaofitsprogressthrough
>>> the documentonline (storify).ThereiscurrentlyatoolthatI useforalong
>>> timethatallowstorealizethat: its name is Storify(www.storify.com
>>> <http://www.storify.com/> ).
>>> Many other organisations like ITU , Internet Society  already use it
>>> (https://storify.com/search?q=internetsociety)
>>> 
>>> 
>>> Best Regards
>>> 
>>> Ps : Sorry for my poor english, i'm french speaking
>>> 
>>> 2014-10-26 4:14 GMT+01:00 Yannis Li <yannis at registry.asia>:
>>>> Thanks so much Ariel for all the graphics and the good news.
>>>> Think the number of retweets is one of the very good indicator whether our
>>>> contents are relevant to audiences.
>>>> That¹s encouraging.
>>>> 
>>>> Have a nice Sunday everyone!
>>>> 
>>>> Best,
>>>> Yannis
>>>> 
>>>> On 25 Oct, 2014, at 6:13 am, Ariel Liang <ariel.liang at icann.org> wrote:
>>>> 
>>>> Hello All, 
>>>> 
>>>> Over night we passed another milestone on Twitter ‹ now we have more than
>>>> 1,600 followers (current count 1,604 <https://twitter.com/followers> )!
>>>> 
>>>> Albeit short, the ICANN 51 week was a key period for us to connect with our
>>>> audiences on social media. Thanks to our members who effectively tweeted,
>>>> mentioned our handle and diligently RTed throughout the meeting, we didn¹t
>>>> miss the opportunity to push out content and gain tractions. I would like
>>>> to share with you some of the stats that I quickly collected:
>>>> 
>>>> Since 23 Sep (the last ALAC call when we reported on the social media
>>>> performance), we have gained 95 new followers. During the ICANN 51 week, we
>>>> gained about 50 new followers (contributing to 52% of the fan base growth).
>>>> <Screen Shot 2014-10-24 at 12.23.47 PM[1].png><Screen Shot 2014-10-24 at
>>>> 12.10.46 PM.png>
>>>> 
>>>> Since 23 Sep, we sent out 141 tweets and received 302 retweets. During
>>>> ICANN 51, we sent out 106 tweets (75% of content contribution) and received
>>>> 261 retweets (86% of interaction).
>>>> <Screen Shot 2014-10-24 at 12.20.54 PM.png>
>>>> 
>>>> <Screen Shot 2014-10-24 at 12.19.32 PM[1].png>
>>>> 
>>>> The graph below shows that the growth rate of our followers is (roughly)
>>>> positively correlated to the number of tweets we sent out.
>>>> <Screen Shot 2014-10-24 at 12.24.37 PM.png>
>>>> 
>>>> Nevertheless, merely focusing on numbers may not be the best approach to
>>>> measure our social media performance. There is always room for improvement.
>>>> If you have suggestions on how we could do better for live tweeting during
>>>> ICANN meetings, as well as pushing out meaningful content, we could discuss
>>>> this in our future Social Media WG calls.
>>>> 
>>>> Have a great weekend guys!
>>>> 
>>>> Cheers,
>>>> Ariel 
>>>> <Screen Shot 2014-10-24 at 12.23.47 PM[1].png><Screen Shot 2014-10-24 at
>>>> 12.10.46 PM.png><Screen Shot 2014-10-24 at 12.20.54 PM.png><Screen Shot
>>>> 2014-10-24 at 12.19.32 PM[1].png><Screen Shot 2014-10-24 at 12.24.37
>>>> PM.png>_______________________________________________
>>>> Social-media-WG mailing list
>>>> Social-media-WG at atlarge-lists.icann.org
>>>> https://mm.icann.org/mailman/listinfo/social-media-wg
>>>> 
>>>> 
>>>> _______________________________________________
>>>> Social-media-WG mailing list
>>>> Social-media-WG at atlarge-lists.icann.org
>>>> https://mm.icann.org/mailman/listinfo/social-media-wg
>>>> 
>>> 
>>> 
>>> 
>>> -- 
>>> Gabriel D.
>>> 
>>> _______________________________________________
>>> Social-media-WG mailing list
>>> Social-media-WG at atlarge-lists.icann.org
>>> https://mm.icann.org/mailman/listinfo/social-media-wg
>>> 
>> 
>> 
>> _______________________________________________
>> Social-media-WG mailing list
>> Social-media-WG at atlarge-lists.icann.org
>> https://mm.icann.org/mailman/listinfo/social-media-wg
>> 
> 
> 
> 
> -- 
> ------------------------------------------------------------------------
>> Seun Ojedeji,
>> Federal University Oye-Ekiti
>> web:      http://www.fuoye.edu.ng <http://www.fuoye.edu.ng/>
>> Mobile: +2348035233535
>> alt email: <http://goog_1872880453/> seun.ojedeji at fuoye.edu.ng
>> 
>>> The key to understanding is humility - my view !
> 
> _______________________________________________
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> Social-media-WG at atlarge-lists.icann.org
> https://mm.icann.org/mailman/listinfo/social-media-wg

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