[social-media-wg] SoMe Strategy Document

John Laprise jlaprise at gmail.com
Mon Jun 4 19:37:14 UTC 2018


I'm at work but after a quick glance at Susannah's comments: what she said.
Let's add it in. Maybe this becomes a wiki/living document.

On Mon, Jun 4, 2018, 2:33 PM Susannah Gray <susannah.gray at gmail.com> wrote:

> Hi John,
>
> Thank you for sending this. A couple of comments below:
>
> On 03/06/2018 10:23, John Laprise wrote:
>
> At Large SoMe Strategy
>
>
>
> Distributed ALAC Social Media (SoMe) Strategy
>
> Purpose: To enhance global engagement with At Large and build awareness
>
> - Who do we want to engage with us - our fellow At Large colleagues, other
> SO/ACs, general Internet community and/or the general public?
>
> I believe we should have different strategies and approaches depending on
> who we are communicating with and why and this should be the first thing we
> document so we are all on the same page about what we're trying to achieve
> (happy to put together a few ideas and circulate if you like).
>
> For example, if we want to get more people involved, the messages and
> possibly the platforms should be very different than if we want to get
> current At-Large members to comment on an ICANN document or plan for
> upcoming sessions at an ICANN meeting.
>
> Constraints: Global, disparate, multilingual user base with issues of
> regional import arising
>
> Primary Media: Twitter, Facebook, LinkedIn, Instagram
>
> - As others have pointed out, the 'big four' only work in certain regions
> and for certain demographics. Russia/China have their own social networks
> and anyone under 25 is probably not on any of these except Instagram
> (which, in my possibly Luddite-like view, is not going to be of much use to
> us as our content and focus are not very photogenic). I think it may be a
> good idea to have each RALO put forth the networks that work for them.
>
>
>
> Plan:
>
> •           RALO leadership should identify 5-10 top SoMe users within
> their constituencies based on engagement/followers and directly approach
> them to be deputy content curators.
>
> - So the idea is that SoME deputies will forward relevant content to Evin,
> who will then post it on the At-Large accounts (or will she be actively
> following all the deputies and simply retweeting/reposting etc?). I think
> this is a good plan.
>
> However, with my organisational communications hat on and as someone who
> manages numerous social media accounts on behalf of others, I'd personally
> be very wary of publishing content from an official account in a language
> that I couldn't understand in case it was inflammatory/incorrect/not
> relevant. I guess we have to be absolutely sure that SoMe deputies are
> crystal clear on what kind of content should be disseminated. Again I think
> this is something that we should try to document asap.
>
> •           RALO leadership should select one of these deputies to be
> overall SoMe chair at the RALO level who will interact with the SoMe
> working group and with ICANN
>
> •           Upon their agreement, those content curators should share
> their best At Large relevant content (in original languages)with Evin @
> AtLarge for global sharing on At Large formal channels.
>
> - Can we also get a list of formal At-Large channels?
>
> •           RALOs should compile spreadsheets listing SoMe handles of ALSs
> and individual members, country of origin, and primary language of
> composition
>
> •           These lists should be publicly shared and interested At Large
> members encouraged to connect/link/follow these account to build community
> sharing capacity
>
>
>
> - Further, I think we need to separate true social media channels (FB,
> Twitter etc) and communication tools (WhatsApp, Skype, Slack).
> The former should be used to push relevant content and disseminate
> information. The latter should be for discussion/news announcements as they
> are closed groups populated by insiders and we're not going to reach any
> new audiences by using these.
>
> Thanks again for kicking this off!
>
> Susannah
>
> Best regards,
>
>
>
> John Laprise
>
> NARALO ALAC Representative
>
>
>
>
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>
>
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