[UA-discuss] Results: Pilot LinkedIn Campaign

[Jim DeLaHunt]

Don:
On 2018-11-08 14:55, Don Hollander wrote:
 >
 > As discussed during the UASG Meeting in Barcelona, please find this 
report on our Pilot LinkedIN campaign.

This is interesting. Thank you for sharing it.

I'm having a hard time understanding two parts of the report.

 1. "In terms of messaging Ad #3, which positioned UA as a ‘bug fix’
    that can drive revenue for organizations, was our strongest performer."
 2. Ad #3 appears to be the strongest performer (highest click-through
    rate, lowest cost per click, most ad clicks, most impressions), but
    it is described as the message, "Learn how Universal Acceptance, the
    idea that all domains are treated equally, is a business opportunity
    for IT leaders."  Meanwhile, the ad with the message, 'IT leaders
    might be surprised to learn how a routine "bug fix" can help
    generate significant revenue for their organization.', is described
    as Ad #2, with lower performance by the given metrics.

Am I misreading?  Are the ads mis-labelled?

But it's great that we are doing quantitative research on how to get our 
message out!

Best regards,
       —Jim DeLaHunt, Vancouver, Canada

-- 
     --Jim DeLaHunt, jdlh at jdlh.com     http://blog.jdlh.com/ (http://jdlh.com/)
       multilingual websites consultant

       355-1027 Davie St, Vancouver BC V6E 4L2, Canada
          Canada mobile +1-604-376-8953

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