[Metrics.SC] Adobe Connect 9 Engagement Index - built in tool in Adobe Connect to measure audience engagement and attentiveness

[Dev Anand Teelucksingh]

Interesting tool that's is available in Adobe Connect 9 ; an engagement
index tool that is visible to presenters during the meeting and could be
charted to show the minute by minute engagement scores after the meeting.

>From the white paper which describes in detail how the engagement index is
calculated in Adobe Connect:
http://www.adobe.com/content/dam/Adobe/en/products/adobeconnect/pdfs/web-conferencing/The_Rules_of_Engagement_wp_ue.pdf

"Adobe Connect simplifies the visualization of engagement with a graphical
index, or meter, that presenters can glance at to stay
abreast of participant engagement. In addition to engagement, the dashboard
shows several key indicators of interaction.
If the Q&A pod is being used, it shows how many questions have been asked,
and how many. If polls are used, it shows how many
users have taken the poll. It also shows attendance and time of the
session. Presenters know, at a glance, the status of
their meetings.....

....The overall engagement index for the meeting is measured between 0 and
100 percent. It is the average of the engagement of all individuals in the
meeting including the host, presenter, and participant roles. Individual
engagement is measured over a period of 1 minute. The actual score depends
on user activity during the Adobe Connect meeting and the duration of that
activity.

Different activities have different engagement point values. The following
are events and actions that provide engagement points to an individual:

1. Explicit activities give 100 points to an individual including:
   a. Chat activity—Chatting privately and publicly
   b. Q&A activity—Asking questions, adding, assigning, and deleting
   c. Poll activity—Responding to a poll
   d.File download—Downloading a file
   e. Notes pod activity—Typing
   f. Status updates - 10 points if status is stepped away ; 100 points for
all other status updates
   g. Mouse activities—80 points for activities like clicking to start a
webcam, scrolling a notes pod, and so on

2. Meeting window focus
   a. 70 points if meeting browser tab/add-in has focus. Otherwise, 20
points
   b. 10 points if meeting add-in is minimized"

There's a lot more - read the PDF for more details
http://www.adobe.com/content/dam/Adobe/en/products/adobeconnect/pdfs/web-conferencing/The_Rules_of_Engagement_wp_ue.pdf

Dev Anand
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