[Rt4-whois] Feasibility of focus group research for consumer views re Whois

[Emily Taylor]

Dear Lynn

Thank you very much for working on this topic, and providing this clear, concise information.  I look forward to discussing this on our next call.

Best,

Emily

On 11 Apr 2011, at 22:58, <lynn at goodsecurityconsulting.com> wrote:

> Dear All,
> In preparation for our phone call on Wednesday, I would like to go ahead and share information I have regarding the idea of conducting focus group research to represent consumers on the current effectiveness of Whois policy.
> 
> I spoke with a company who specializes in consumer research and has experience doing global scope work.
> 
> Their suggestion is that we should take a 2-step process.
> 
> Step 1: One-on-one interviews with a very small representative sample of people.  They have found that in this type of subject, people are more open and honest if not in a group setting.  And this approach works well when the people being interviewed are not familiar with Whois, ICANN, etc.
> 
> Step 2: The results of the one on one interviews would be used to formulate and build a questionnaire survey.
> (We were missing Step 1 in our previous discussions!)
> The survey can be conducted in various countries and it is recommended to have a minimum 100-150 responses per country.  For a global scope, they feel that 10 key countries across Asia, the Americas and EMEA would give us valid results.  
> 
> Regarding timeframe to accomplish this effort, they advised that 8 weeks would be sufficient.  
> 
> I have also obtained a ballpark cost estimate but want to respect the fact that the company I spoke with is in a competitive business.  So I hesitate to share those details on this email.  But I feel I have enough information for us to make a budget request and the estimated cost seems reasonable to me.
> 
> My thoughts are that if we agree as a team with this approach, we could submit a budget request.  Then assuming it is approved, we would proceed to solicit competitive proposals. Perhaps there are relevant ICANN procedures and ICANN staff could advise and assist.
> 
> Kind regards,
> Lynn
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> _______________________________________________
> Rt4-whois mailing list
> Rt4-whois at icann.org
> https://mm.icann.org/mailman/listinfo/rt4-whois


76 Temple Road, Oxford OX4 2EZ UK 
telephone: 01865 582 811   mobile: 07540 049 322 
emily.taylor at etlaw.co.uk www.etlaw.co.uk


-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://mm.icann.org/pipermail/rt4-whois/attachments/20110412/fc3a08b2/attachment.html