[Rt4-whois] Feasibility of focus group research for consumer views re Whois

[Smith, Bill]

I will do my best to attend this call but am traveling (again) this week and will likely be en route to the airport during the call.

On Apr 12, 2011, at 1:36 AM, Emily Taylor wrote:

Dear Lynn

Thank you very much for working on this topic, and providing this clear, concise information.  I look forward to discussing this on our next call.

Best,

Emily

On 11 Apr 2011, at 22:58, <lynn at goodsecurityconsulting.com<mailto:lynn at goodsecurityconsulting.com>> wrote:

Dear All,
In preparation for our phone call on Wednesday, I would like to go ahead and share information I have regarding the idea of conducting focus group research to represent consumers on the current effectiveness of Whois policy.

I spoke with a company who specializes in consumer research and has experience doing global scope work.

Their suggestion is that we should take a 2-step process.

Step 1: One-on-one interviews with a very small representative sample of people.  They have found that in this type of subject, people are more open and honest if not in a group setting.  And this approach works well when the people being interviewed are not familiar with Whois, ICANN, etc.

Step 2: The results of the one on one interviews would be used to formulate and build a questionnaire survey.
(We were missing Step 1 in our previous discussions!)
The survey can be conducted in various countries and it is recommended to have a minimum 100-150 responses per country.  For a global scope, they feel that 10 key countries across Asia, the Americas and EMEA would give us valid results.

Regarding timeframe to accomplish this effort, they advised that 8 weeks would be sufficient.

I have also obtained a ballpark cost estimate but want to respect the fact that the company I spoke with is in a competitive business.  So I hesitate to share those details on this email.  But I feel I have enough information for us to make a budget request and the estimated cost seems reasonable to me.

My thoughts are that if we agree as a team with this approach, we could submit a budget request.  Then assuming it is approved, we would proceed to solicit competitive proposals. Perhaps there are relevant ICANN procedures and ICANN staff could advise and assist.

Kind regards,
Lynn










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