[Alac-sc-outreach] The new ICANN's Fellows and Nextgen video is great except.....

Wed May 3 16:00:33 UTC 2017

1-     Agree that ALAC should show up ( together with ccNSO, GNSO etc) , on that list of community and does not shows up.  Complains are expected for this.

2-      The focus of this video is on fellowship and next generation program, so not a general focus for ICANN. It is useful video to circulate on Facebooks.

3-     ALAC + RALOS shall provide a video for themselves and put at youtube with more promotion pictures from all regions
 Glenn have all this material.
My Suggestion:
Why not ask some resources to ICANN to allow Glenn to produce it? Certainly will be quick and we will have the most relevant material to our outreach program.
Kisses to all

Vanda Scartezini
Polo Consultores Associados
Av. Paulista 1159, cj 1004
01311-200- Sao Paulo, SP, Brazil
Land Line: +55 11 3266.6253
Mobile: + 55 11 98181.1464
Sorry for any typos.
HAPPY 2017!

From: <alac-sc-outreach-bounces at atlarge-lists.icann.org> on behalf of Glenn McKnight <mcknight.glenn at gmail.com>
Date: Wednesday, May 3, 2017 at 11:36 AM
To: Beran Dondeh <berandondeh at yahoo.com>
Cc: ALAC Subcommittee Outreach <alac-sc-outreach at atlarge-lists.icann.org>
Subject: Re: [Alac-sc-outreach] The new ICANN's Fellows and Nextgen video is great except.....

Perhaps  they should send the draft in the advance for community feedback
G

Glenn McKnight
mcknight.glenn at gmail.com<mailto:mcknight.glenn at gmail.com>
skype  gmcknight
twitter gmcknight
289-830 6259
.

On Wed, May 3, 2017 at 8:29 AM, Beran Dondeh via Alac-sc-outreach <alac-sc-outreach at atlarge-lists.icann.org<mailto:alac-sc-outreach at atlarge-lists.icann.org>> wrote:
Dear All

My question is can we raise it with staff to have it changed ?

Beran

Sent from my iPhone

On 3 May 2017, at 13:19, Alfredo Calderon <calderon.alfredo at gmail.com<mailto:calderon.alfredo at gmail.com>> wrote:
Hello to all:
I agree with @Dev that the video promotion has a good intention, but it does not convey the expected message of volunteerism.  How can you invite individuals to get involved if you do not use actual photos of the community? How do yo expect to get people involved if one of the organizations RALO's is not mentioned (only ICANN as a multistakeholder organization)? How many watching the video understand the concept?
I would expect a follow-up video to focus, not on NextGen and Fellowship Programs, but the sort of "technical or skills" (mentioned on video) one should have to apply.  If I have to navigate to another site for more details the video is lacking its purpose.
Finally, who is going to watch the video? People already involved in ICANN, people curious about what ICANN is all about. This brings me back to the idea of "outreach and engagement". What is the goal? Are we effectively recruiting the audience we seek?

My 2cents worth.

[hoto]

Alfredo Calderon
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On Mon, May 1, 2017 at 7:49 PM, Niran Beharry <nbeharrytt at gmail.com<mailto:nbeharrytt at gmail.com>> wrote:
+1 Dev i think the at-large and alac should get recognized as a part of the community

On Mon, May 1, 2017 at 7:47 PM, Glenn McKnight <mcknight.glenn at gmail.com<mailto:mcknight.glenn at gmail.com>> wrote:
Its more than just poor  product placement. It reduces the  fellows and netgen into small uniform animated characters  vs the use of actual pictures. Tons of  good quality pictures exist demonstrating diversity and equity across the globe.
It fails also to acknowledge the use of subtitles which all  US 501C are obligated to use.

G

Glenn McKnight
mcknight.glenn at gmail.com<mailto:mcknight.glenn at gmail.com>
skype  gmcknight
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On Mon, May 1, 2017 at 6:50 PM, Dev Anand Teelucksingh <devtee at gmail.com<mailto:devtee at gmail.com>> wrote:
A new ICANN video titled "NextGen & Fellows Video" promoting how one
can get involved in ICANN via the Nextgen and Fellows program. It also
tries to explain what is the DNS and ICANN in a simple way.

https://youtu.be/nrV_ZkDEfIQ

I think its a good video.

HOWEVER,

At the 36 second mark where the voiceover mentions the volunteer
community, all of the ACs and SOs are listed to the left side of the
spinning globe in a fashion like

ICANN | <acronym of AC or SO>
<name of AC and SO>

EXCEPT

for ICANN At-Large - the At-Large logo is displayed. (screenshot attached)

The result:

1) Because ICANN At-Large is treated differently, we appear invisible
and not part of the community - because the target audience is not
aware of the At-Large logo, I suspect many will not see At-Large at
all and treat the logo as some sort of arbitrary graphic floating
around.

2) The completely different styling makes us be seen as outside the
legitimate multi-stakeholder community.

We should have been treated and displayed equally as the other ACs and SOs.

Regards,

Dev Anand
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