[Alac-sc-outreach] The new ICANN's Fellows and Nextgen video is great except.....

Jason Hynds jason.hynds at partsinc.biz
Wed May 3 16:54:45 UTC 2017


Hi,

I watched and rewatched and I'm not troubled by the the inconsistency 
pointed out by Dev Anand. I understand aspects of the the concerns but 
In my humble opinion:

 1. The inconsistency / error is actually a good advertisement of At-Large.
 2. However, "ICANN | ALAC" could feel aggrieved at the displayed video
    frames. However, the sub-title expansion of "At-Large Advisory
    Committee" would be appreciably smaller in font and less emphasized
    than "AT-LARGE" is in the current representation. It seems a bit
    more memorable than some of the other acronyms displayed, see
    /Figure 2/ below.

I think our contention should be for them to list them alphabetically, 
which may help "AT-LARGE" to standout more. towards, the top of the frame.

Also that frame does not really appear to be a significant point of 
education nor at action item, it is mostly just entertaining animation.

More importantly though, I personally don't think that anything needs to 
be changed in the video.

Our challenge is perhaps, the continued evolution and improvement 
(improved though it is already) of our outreach, especially to the 
newcomers, nextgen & fellows plus our effective mentoring of those 
captured into what is the easiest "catch all" grouping within the ICANN 
substructure. Also locally and regionally keeping the engine and 
effectiveness going. I can't help but still feel as if At-Large is 
outgunned a bit on outreach and mentoring.

I'm also more concerned that the call to action "go.icann.org/journey 
<http://go.icann.org/journey>" redirects to 
"https://www.icann.org/dprd". I'm not sure this is the most simple, 
welcoming and salient landing page / introduction that it could have 
lead potential newcomers to.

To touch on the other points lightly:

 1. I think it is an effective and entertaining teaser and call to action.
 2. This animation reminds me of the Virgin Atlantic (I think) airline
    safety message. There may sometimes be benefits in having some
    animations versus humans.
 3. I can't speak to the regulations alluded to but YouTube has both
    /close captioning/ and /transcripts/ which can be enabled, see
    /Figure 1/ below.
 4. Thanks for drawing the video to my attention. I do intend to
    download it and use it for newcomer outreach oriented playback to
    appropriate local/regional audiences.
 5. Maybe as a /SC on Outreach/ we could script and commission our own
    outreach video incorporating the best of our ideas? How do we do this?




/*Figure 1:* YouTube Closed Captioning & Transcript options for video 
playback.



*Figure 2:* Readability at full screen video of displayed ICANN communities.
/
Regards,

Jason Hynds



On 5/3/2017 11:05 AM, Olivier MJ Crépin-Leblond wrote:
> Hello all,
>
> as this is a fellowship originated video, I doubt that they'd do that. 
> The ICANN Comms department asks for our feedback when producing 
> something for the ALAC/At-Large, but I have not seen them ask for 
> community feedback in broader communication videos. It is a pity as 
> the feedback would have been beneficial in this case.
> Kindest regards,
>
> Olivier
>
> On 03/05/2017 16:36, Glenn McKnight wrote:
>> Perhaps  they should send the draft in the advance for community 
>> feedback
>> G
>>
>> Glenn McKnight
>> mcknight.glenn at gmail.com <mailto:mcknight.glenn at gmail.com>
>> skype  gmcknight
>> twitter gmcknight
>> 289-830 6259
>> .
>>
>> On Wed, May 3, 2017 at 8:29 AM, Beran Dondeh via Alac-sc-outreach 
>> <alac-sc-outreach at atlarge-lists.icann.org 
>> <mailto:alac-sc-outreach at atlarge-lists.icann.org>> wrote:
>>
>>     Dear All
>>
>>     My question is can we raise it with staff to have it changed ?
>>
>>     Beran
>>
>>     Sent from my iPhone
>>
>>     On 3 May 2017, at 13:19, Alfredo Calderon
>>     <calderon.alfredo at gmail.com <mailto:calderon.alfredo at gmail.com>>
>>     wrote:
>>
>>>     Hello to all:
>>>
>>>     I agree with @Dev that the video promotion has a good intention,
>>>     but it does not convey the expected message of volunteerism. 
>>>     How can you invite individuals to get involved if you do not use
>>>     actual photos of the community? How do yo expect to get people
>>>     involved if one of the organizations RALO's is not mentioned
>>>     (only ICANN as a multistakeholder organization)? How many
>>>     watching the video understand the concept?
>>>
>>>     I would expect a follow-up video to focus, not on NextGen and
>>>     Fellowship Programs, but the sort of "technical or skills"
>>>     (mentioned on video) one should have to apply.  If I have to
>>>     navigate to another site for more details the video is lacking
>>>     its purpose.
>>>
>>>     Finally, who is going to watch the video? People already
>>>     involved in ICANN, people curious about what ICANN is all about.
>>>     This brings me back to the idea of "outreach and engagement".
>>>     What is the goal? Are we effectively recruiting the audience we
>>>     seek?
>>>
>>>     My 2cents worth.
>>>
>>>     photo 	
>>>     	
>>>     *Alfredo Calderon*
>>>     eLearning Consultant
>>>     calderon.alfredo at gmail.com <mailto:calderon.alfredo at gmail.com> |
>>>     http://aprendizajedistancia.blogspot.com
>>>     <http://aprendizajedistancia.blogspot.com> | Skype: Alfredo_1212
>>>     <#m_-1640371690331050341_> | wiseintro.co/alfredocalderon
>>>     <http://wiseintro.co/alfredocalderon>
>>>     <http://facebook.com/calderon.alfredo>
>>>     <http://pr.linkedin.com/in/acalderon52>
>>>     <http://twitter.com/acalderon52>
>>>     <http://plus.google.com/u/0/103289446075444313762/posts>
>>>     <http://www.pinterest.com/acalderon/>
>>>     <http://www.slideshare.net/acalderon>
>>>     <http://klout.com/#/acalderon52>
>>>     <http://wiseintro.co/alfredocalderon>
>>>
>>>     Get a signature like this: Click here!
>>>     <http://ws-promos.appspot.com/r?rdata=eyJydXJsIjogImh0dHA6Ly93d3cud2lzZXN0YW1wLmNvbS9lbWFpbC1pbnN0YWxsP3dzX25jaWQ9NjcyMjk0MDA4JnV0bV9zb3VyY2U9ZXh0ZW5zaW9uJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPXByb21vXzU3MzI1Njg1NDg3Njk3OTIiLCAiZSI6ICI1NzMyNTY4NTQ4NzY5NzkyIn0=&u=208463955666070>
>>>
>>>
>>>     On Mon, May 1, 2017 at 7:49 PM, Niran Beharry
>>>     <nbeharrytt at gmail.com <mailto:nbeharrytt at gmail.com>> wrote:
>>>
>>>         +1 Dev i think the at-large and alac should get recognized
>>>         as a part of the community
>>>
>>>         On Mon, May 1, 2017 at 7:47 PM, Glenn McKnight
>>>         <mcknight.glenn at gmail.com <mailto:mcknight.glenn at gmail.com>>
>>>         wrote:
>>>
>>>             Its more than just poor  product placement. It reduces
>>>             the  fellows and netgen into small uniform animated
>>>             characters  vs the use of actual pictures. Tons of  good
>>>             quality pictures exist demonstrating diversity and
>>>             equity across the globe.
>>>             It fails also to acknowledge the use of subtitles which
>>>             all  US 501C are obligated to use.
>>>
>>>             G
>>>
>>>             Glenn McKnight
>>>             mcknight.glenn at gmail.com <mailto:mcknight.glenn at gmail.com>
>>>             skype  gmcknight
>>>             twitter gmcknight
>>>             289-830 6259 <tel:%28289%29%20830-6259>
>>>             .
>>>
>>>             On Mon, May 1, 2017 at 6:50 PM, Dev Anand Teelucksingh
>>>             <devtee at gmail.com <mailto:devtee at gmail.com>> wrote:
>>>
>>>                 A new ICANN video titled "NextGen & Fellows Video"
>>>                 promoting how one
>>>                 can get involved in ICANN via the Nextgen and
>>>                 Fellows program. It also
>>>                 tries to explain what is the DNS and ICANN in a
>>>                 simple way.
>>>
>>>                 https://youtu.be/nrV_ZkDEfIQ
>>>
>>>                 I think its a good video.
>>>
>>>                 HOWEVER,
>>>
>>>                 At the 36 second mark where the voiceover mentions
>>>                 the volunteer
>>>                 community, all of the ACs and SOs are listed to the
>>>                 left side of the
>>>                 spinning globe in a fashion like
>>>
>>>                 ICANN | <acronym of AC or SO>
>>>                 <name of AC and SO>
>>>
>>>                 EXCEPT
>>>
>>>                 for ICANN At-Large - the At-Large logo is displayed.
>>>                 (screenshot attached)
>>>
>>>                 The result:
>>>
>>>                 1) Because ICANN At-Large is treated differently, we
>>>                 appear invisible
>>>                 and not part of the community - because the target
>>>                 audience is not
>>>                 aware of the At-Large logo, I suspect many will not
>>>                 see At-Large at
>>>                 all and treat the logo as some sort of arbitrary
>>>                 graphic floating
>>>                 around.
>>>
>>>                 2) The completely different styling makes us be seen
>>>                 as outside the
>>>                 legitimate multi-stakeholder community.
>>>
>>>                 We should have been treated and displayed equally as
>>>                 the other ACs and SOs.
>>>
>>>
>>>                 Regards,
>>>
>>>                 Dev Anand
>>>
>>>                 _______________________________________________
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>>>                 <mailto:Alac-sc-outreach at atlarge-lists.icann.org>
>>>                 https://mm.icann.org/mailman/listinfo/alac-sc-outreach
>>>                 <https://mm.icann.org/mailman/listinfo/alac-sc-outreach>
>>>
>>>
>>>
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>>>
>>>
>>>
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>>>
>>>
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>>
>>     _______________________________________________
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>>
>>
>>
>>
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>
> -- 
> Olivier MJ Crépin-Leblond, PhD
> http://www.gih.com/ocl.html
>
>
> _______________________________________________
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