[Gnso-rpm-data] Registrant Questions Paragraphs for RFP

[Kathy Kleiman]

Hi Kurt and Rebecca,

Tx for kicking this off.  I think Rebecca's paragraphs build on Kurt's 
paragraphs in a positive and constructive way.

Best, Kathy


On 1/20/2018 4:47 PM, Tushnet, Rebecca wrote:
>
> Thanks for beginning the discussion, Kurt.  I like the personal 
> information point, though we may ultimately be asking people to talk 
> about specific experiences.  I would suggest being somewhat less 
> directive in terms of question formulation, as well as less 
> discouraging about the task at hand.  I doubt that there are fewer 
> registrants and potential registrants than registrars and registries.  
> Moreover, even sample sizes in the mid-hundreds may be sufficient to 
> make good projections, if the samples are taken well.  Here are some 
> suggested tweaks:
>
>
> Regarding the Survey to Domain Name Registrants and Potential Registrants
>
> The surveys of registrants and potential registrants address the 
> broadest universe of potential respondents in the covered categories.  
> The bidder should consider (1) the survey contents, in terms 
> of questions that registrants and potential registrants will be able 
> to answer, and that, when answered, will provide meaningful 
> information, and (2) the methodology of reaching registrants and 
> potential registrants to provide meaningful results.
>
> The ICANN volunteer policy team developing registrant survey questions 
> has only created the rough drafts. Answers to these questions will 
> inform the discussion of the Charter questions that you have read. 
> ICANN staff and policy volunteers will continue to hone the survey 
> questions during the vendor selection process and then will work with 
> the selected survey provider to create a set of questions and 
> methodology to economically and effectively elicit the requisite data.
>
> Our guidance on this is:
>
> To increase the likelihood that registrants respond:
>
> The survey should be relatively short
>
> It should follow other best practices in question formulation and 
> sequence to avoid leading questions and elicit usable responses
>
> Requests for personal information should be avoided
>
>
>
>
> Rebecca Tushnet
> Frank Stanton Professor of First Amendment Law, Harvard Law School
> 703 593 6759
> ------------------------------------------------------------------------
> *From:* Gnso-rpm-data <gnso-rpm-data-bounces at icann.org> on behalf of 
> Kurt Pritz <kurt at kjpritz.com>
> *Sent:* Saturday, January 20, 2018 4:27:10 PM
> *To:* Mary Wong; Julie Hedlund
> *Cc:* gnso-rpm-data at icann.org
> *Subject:* [Gnso-rpm-data] Registrant Questions Paragraphs for RFP
> Hi Mary, Julie, et.al.:
>
> Below are a couple paragraphs that might be included in the RFP for a 
> survey provider. The “Our Guidance” paragraphs are optional but I 
> think it is a good opportunity to steer the proposals in the right 
> direction.
>
> Here you go:
>
>
> *Regarding the Survey to Registrants and Potential Registrants*
>
> The surveys of registrants has the twin risks of:
>
>   * Being the most expensive part of the work, and
>   * Returning little or no value if not done properly
>
>
> Therefore the bidders proposal must address:
>
>   * The survey contents, i.e., questions that: :
>       o registrants are willing to answer and
>       o When answered, will provide meaningful information
>   * The survey methodology, the manner of economically reaching
>     registrants in sufficient numbers to provide statistically
>     meaningful results. (Less than 1% of the world’s population has
>     registered a domain name.)
>
>
> The ICANN volunteer policy team developing registrant survey questions 
> has only created the rough drafts. These questions, when answered by 
> registrant in significant numbers, will inform the discussion of the 
> Charter questions that you have read. ICANN staff and policy 
> volunteers will continue to hone the survey questions during the 
> vendor selection process and then will work with the selected survey 
> provider to create a set of questions and methodology to economically 
> and effectively elicit the requisite data.
>
> Our guidance on this is:
>
> To increase the likelihood that registrants respond and to control costs:
>
>   * The survey should be relatively short
>   * Most or all of the questions should be multiple choice
>   * Open ended questions (if any) should be at the end
>   * Requests for personal information should be avoided
>
>
> To reach a requisite number of respondents, the survey provider might:
>
>   * Use access to large survey panels
>   * Using domain industry contacts, develop incentives, and work with
>     registrars to directly reach out to their customers
>
>
>
>
>
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