[Rt4-whois] RFP for Consumer Research

[Smith, Bill]

It's late for me, but I want to state my objection to considering those who "consume domain names" as consumers. I do not believe that was Strickling's intention.

On Jul 5, 2011, at 8:57 PM, Kathy Kleiman wrote:

Hi Lynn and All who worked on this important RFP,
It looks great, but after working closely with ICANN Staff and a Working Group to redesign 3 other Whois Studies (the ones recently approved), I think we may be leaving too much too broad for the companies we seek to work with.

Consistent with these other surveys, I propose that we identify the existence of proxy and privacy services -- as this should not come as a surprise to them. (We may even want to include more detail that I have added.)

In addition, I think we should clearly lay out the two definitions of consumer trust which have been presented to us again and again (starting with Larry Strickling): privacy (consumer trust as the trust of the domain name consumer, the registrant) and accountability (consumer trust as the trust of the 3rd party [of many groups] seeking Whois data for investigative and research purposes.

Short edits proposed and attached.
Great thanks,
Kathy
Attachment (edits should be visible through track changes, if not, please let me know!)

Dear All,
Attached is a copy of the final draft of the RFP for Consumer Trust research.
I am ready to release this on Friday so want to give everyone on the team an opportunity
for a quick review before our conference call tomorrow.

Thanks to everyone who contributed to this, particularly Sarmad and Kim.
We also received some valuable suggestions from Denise Michel and Liz Gasster.

The companies we have identified so far for the RFP include (in alphabetical order):

BCG
Comscore
Consumer Insights Practice
Iconoculture, Inc.
IDC
OTX
SIS International Research
User Insight

We have set up an email address for responses that will be directed to a list including Olaf Nordling,
Sarmad, Kim, Emily and me.  Please speak up if you would like to be added to that list.

Kind regards,
Lynn Goodendorf





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