[Rt4-whois] Requesting team feedback on questionnaire for consumer trust survey

Seth M Reiss seth.reiss at lex-ip.com
Sun Sep 25 23:40:11 UTC 2011


I also like the survey in general but the selection of Whois site and domain name are interrelated. My feeling is that the survey should test how users react to dealing first with a “thin” Whois because one issue we are to evaluate is the impact of having centralized “thin” Whois services and decentralized “thick” Whois services.

 

Internic seems to be a “thin” Whois in respect to some domain names and a “thick” Whois in respect to others.  It’s thin for Google.com, somewhat thin for the redcross.org, but thick for Wikipedia.org and UN.org.

 

Of course people do not distrust Google (at least in terms of not being locatable) so I am not sure that Google.com and Internic Whois is the right combination.

 

If we are going to give them a Whois web address, then I would prefer the users experience it “thin” and have to figure out where to go from there.

 

On another note, I was giving a talk on legal entity names to a room of 150 company lawyers on Friday and asked for a show of hands who knew what Whois was?  Less than 10% responded affirmatively.  I expect that Whois awareness may be somewhat higher on the part of paralegals in the US since it is the paralegals who generally have the task of looking behind businesses.

 

Thanks Lynn, for all the good work.

 

Seth  

 

From: rt4-whois-bounces at icann.org [mailto:rt4-whois-bounces at icann.org] On Behalf Of Kim G. von Arx
Sent: Saturday, September 24, 2011 5:18 PM
To: <lynn at goodsecurityconsulting.com>
Cc: rt4-whois at icann.org; Jonathan Yardley
Subject: Re: [Rt4-whois] Requesting team feedback on questionnaire for consumer trust survey

 

Makes sense to me. 

 

In that regard I agree with your interNiC suggestion. 

 

Kim

Please excuse my typos!  This is sent from my iPhone. 


On 2011-09-24, at 22:43, <lynn at goodsecurityconsulting.com> wrote:

Thanks Kim,

We missed you in L.A. but understand.

Your suggestion of the United Nations or Red Cross are great!

Thanks for your time and thought in reviewing.

 

I am taking this feedback and Sharon's comments back to User Insight for

further consultation.

 

If anyone else has further comments or suggestions, please let me know tomorrow.

 

The predicament we have about which Whois page or site to use is that in the

qualitative interviews, it was clear that there is a very low awareness that there

is any kind of look-up or directory service for domain name owners.  And the name

"Whois" is certainly not well known.  We can expect that almost all the online survey recipients

will not be familiar with the term "Whois".

 

Just my impression was that the in person interviews showed that when people were

asked to research a website, they used several different methods and did not always

find a Whois page.

 

In this next step of research, the challenge is that this will be an online survey and

people have to have pretty specific direction and choices.   So we do want them to "find"

a Whois page.

 

Best regards,

Lynn

 

-------- Original Message --------
Subject: Re: [Rt4-whois] Requesting team feedback on questionnaire for
consumer trust survey
From: kim at vonarx.ca
Date: Sat, September 24, 2011 9:51 pm
To: lynn at goodsecurityconsulting.com
Cc: rt4-whois at icann.org, "Jonathan Yardley" <jyardley at userinsight.com>

Dear Lynn et al:

Thank you very much for all the hard work.

I think the questionnaire is very good. I was quite impressed by the
simplicity and insight it conveyed.

With respect to the WHOIS service they should be using, I suggest that
should be open, i.e, the user should try to find one for themselves. 
Having said that, I am not sure how much or what kind of beneficial data
that would add, but I think it may be a point worth raising.

With respect to the Internet site, I would suggest we go with the United
Nations website. I believe that all countries should be aware of the UN. 
Alternatively, how about the Red Cross?

Finally, with respect to the questions themselves. I think that there
should be something more in there with respect to concerns and or
questions those participants may have about the WHOIS service. Indeed,
there should be section for someone to does have domain name to look up
his/her own information and seeing what is out there about him/her and
then to have some information on what his/her thoughts are about that.

I believe the structure of the questions if well thought out and flows
quite nicely.

All in all, I believe this is well done. Thanks again for the hard work. 
I am very sorry that I did not make it to the LA meeting, but things are
crazy on my end here on the personal front and I am really barely keeping
my head above water.

All the best,

Kim


> <html><body><span style="font-family:Verdana; color:#000000;
> font-size:10pt;"><div>Dear All,</div>
> <div>I am forwarding below the preliminary questionnaire for the consumer
> trust survey, attached to this message.</div>
> <div>(The User Insight team is okay with this being distributed on the
> Whois email list.)</div>
> <div>I have copied Jonathan Yardley on this message as a courtesy.</div>
> <div>&nbsp;</div>
> <div>We are working with a tight deadline and we need feedback this
> weekend.&nbsp; I know this is a dedicated</div>
> <div>team so appreciate your time in off business hours.</div>
> <div>&nbsp;</div>
> <div>In particular, please see the last section of
> questions.&nbsp;&nbsp;As the last part of the survey,&nbsp;we would like
> for the participants to</div>
> <div>actually experience the Whois lookup.&nbsp; We need&nbsp;to decide
> on&nbsp;a website domain name to use for this purpose.</div>
> <div>Does anyone have a suggestion for a well known global website we
> could use in the survey?&nbsp; My sense is that</div>
> <div>Wikipedia would be recognized in Europe and North America but not
> sure if it would work everywhere.</div>
> <div>But it would be neutral in the sense that it is not a trading or
> commercial website.</div>
> <div>&nbsp;</div>
> <div>Another question is which Whois lookup page should we use?</div>
> <div>My thought is to use the InterNIC one because it covers all current
> registries.&nbsp; Here is the link for reference:</div>
> <div>
> href="http://www.internic.net/whois.html">http://www.internic.net/whois.html <http://www.internic.net/whois.html%3c/div%3e> </div>
> <div>&nbsp;</div>
> <div>I am thinking&nbsp;that InterNIC&nbsp;is more "neutral" than trying
> to use the&nbsp;Whois page of&nbsp;one of the bigger registries or
> registrars.</div>
> <div>Kathy and James - as representatives of the registry and registrar
> constituency, would especially appreciate your</div>
> <div>suggestions on this point.&nbsp; Note that we would lose the point
> about domain ads being displayed if we decide to use InterNIC.</div>
> <div>&nbsp;</div>
> <div>The alternative would be to choose 3 WHOIS lookup pages.&nbsp; The
> survey would have each participant look at 2 of them and</div>
> <div>the surveys would be distributed to obtain balanced results among
> those 3.&nbsp; I am just not sure how to pick 3.</div>
> <div>&nbsp;</div>
> <div>Please note that all the questions will be translated to the primary
> language for each country.</div>
> <div>Also, there are some questions with specific examples that will be
> modified for appropriate examples in each country.</div>
> <div>The English questions here are using U.S. examples.</div>
> <div>&nbsp;</div>
> <div>Sarmad, I will follow up with you separately on the point about
> non-Latin characters being unavailable in Whois lookups.</div>
> <div>&nbsp;</div>
> <div>Please come back to me with any other questions.</div>
> <div>Best regards to all,</div>
> <div>Lynn</div>
> <div>&nbsp;</div>
> <div>&nbsp;</div>
> <BLOCKQUOTE style="BORDER-LEFT: blue 2px solid; PADDING-LEFT: 8px;
> FONT-FAMILY: verdana; COLOR: black; MARGIN-LEFT: 8px; FONT-SIZE: 10pt"
> id=replyBlockquote webmail="1">
> <DIV id=wmQuoteWrapper>-------- Original Message --------<BR>Subject:
> Version 2<BR>From: Jonathan Yardley &lt;
> href="mailto:jyardley at userinsight.com">jyardley at userinsight.com&gt;<BR>Date:
> Fri, September 23, 2011 2:32 pm<BR>To: 
> href="mailto:lynn at goodsecurityconsulting.com">lynn at goodsecurityconsulting.com,
> jmorgan at userinsight.com,
> Rachel<BR>Walsh &lt;
> href="mailto:rwalsh at userinsight.com">rwalsh at userinsight.com&gt;<BR><BR>Hi
> Lynn,<BR>Here is V2. Please socialize with your team. In particular we
> would like help with selecting a universal URL for people to search for
> the owner of.<BR>Thanks-JCY<BR><BR><BR>Jonathan Yardley<BR>Director,
> Project Management<BR>
> href="mailto:jyardley at userinsight.com">jyardley at userinsight.com<BR><BR>UserInsight<BR>T
> 770 391 1099 ext. 1401<BR>C 404 542 8594<BR>Ui Blog | @UserInsight | AIM:
> jonyard<BR><BR>An Inc. 5000 Fastest Growing Company - 2008, 2009 &amp;
> 2010<BR><BR></DIV></BLOCKQUOTE></span></body></html>_______________________________________________
> Rt4-whois mailing list
> Rt4-whois at icann.org
> https://mm.icann.org/mailman/listinfo/rt4-whois
>








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